Scottish superstar partners with TikTok to encourage the nation to take a moment to rest from everyday life The ‘Room to Reflect’ experience was narrated by Lewis Capaldi, offering a sanctuary from th...
New research reveals that the luxury sector is undergoing a structural shift driven by discovery commerce. According to a new study of more than 3,000 luxury consumers across the UK, US, France and It
Wednesday 2nd July, 2025: TikTok today announces a new partnership deal with Tomorrowland (7m followers), the world-famous electronic dance music festival, to deliver unprecedented digital festival ex
Thousands of products across brands and retailers such as Shark UK, Zalando and Garnier offering huge savings, exclusively on TikTok Shop Shoppers are invited to experience a series of TikTok LIVEs ac
TikTok has become the go-to destination for theatre lovers and acting talent alike, with millions of videos created using the hashtags #theatre, #musical and #musicaltheatre inspiring more audiences t
More than 30 million people across the UK now use TikTok each month*, making the UK our largest user community in Europe TikTok continues to grow its investment in the UK, expanding our operations wit
TikTok for Artists is a new artist-first platform designed to help artists build their careers and fanbase on TikTok Artists can now access data and insights about their music, posts and followersNew
Every day millions of people come to TikTok to discover something new and share their creativity. This community continues to inspire unique trends and influence popular culture in the UK and beyond.
At TikTok, we believe creativity should be for everyone. That's why we're continuing to invest in tools and features that make it easier for all users – including those with disabilities – to enjoy, c
Following a fantastic awards season, this week we’re shining a light on the incredible @charley_marlowe TikTok creator, TV presenter and most recently, red carpet host for the BAFTA’s. With a unique
Wednesday 21 May, 2025: SoundCloud and TikTok are pleased to announce a new partnership that will see SoundCloud integrated into TikTok's music discovery feature, Add to Music App. Add to Music App is
Today we're launching new initiatives to champion well-being and enhance reliable mental health information from trusted sources on TikTok. We're launching in-app guided meditation exercises for our e
From the next must-see series to cult dramas making a comeback, TikTok has become a home for entertainment fans to discover and share what they love most. With over 4.5M posts using the hashtag #Whatt
April 2025, We're excited to introduce our first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.
Every day, millions of people come to TikTok to share their creativity and discover something new. From film recommendations to the newest UK drama, the TikTok community are driving cultural conversat
At TikTok, protecting European* user data is our top priority. As part of Project Clover, our industry-leading data security initiative, we have taken another significant step: all three buildings in
At TikTok, championing diversity and inclusion is not just a commitment - it's fundamental to how we grow, innovate, and create meaningful impact. As a global platform that connects millions of people
By Jan Wilk, Head of TikTok Shop UK. Since 2021, TikTok has been on a mission to bring joy and inspiration back to the shopping experience, and create a real opportunity for businesses, large and smal
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