New research reveals that the luxury sector is undergoing a structural shift driven by discovery commerce. According to a new study of more than 3,000 luxury consumers across the UK, US, France and It...
Thousands of products across brands and retailers such as Shark UK, Zalando and Garnier offering huge savings, exclusively on TikTok Shop Shoppers are invited to experience a series of TikTok LIVEs ac
TikTok has become the go-to destination for theatre lovers and acting talent alike, with millions of videos created using the hashtags #theatre, #musical and #musicaltheatre inspiring more audiences t
Every day millions of people come to TikTok to discover something new and share their creativity. This community continues to inspire unique trends and influence popular culture in the UK and beyond.
At TikTok, we believe creativity should be for everyone. That's why we're continuing to invest in tools and features that make it easier for all users – including those with disabilities – to enjoy, c
Following a fantastic awards season, this week we’re shining a light on the incredible @charley_marlowe TikTok creator, TV presenter and most recently, red carpet host for the BAFTA’s. With a unique
Wednesday 21 May, 2025: SoundCloud and TikTok are pleased to announce a new partnership that will see SoundCloud integrated into TikTok's music discovery feature, Add to Music App. Add to Music App is
From the next must-see series to cult dramas making a comeback, TikTok has become a home for entertainment fans to discover and share what they love most. With over 4.5M posts using the hashtag #Whatt
April 2025, We're excited to introduce our first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.
Every day, millions of people come to TikTok to share their creativity and discover something new. From film recommendations to the newest UK drama, the TikTok community are driving cultural conversat
March is Women’s History Month , and at TikTok we’re celebrating the incredible female creators who make TikTok such a positive, vibrant and educational space - whether it’s through spotlighting creat
The in-app experience provides j-hope fans with more ways to engage with other fans and challenges to unlock exciting interactive features TikTok is excited to unveil a new campaign in partnership wit
At TikTok, we’re proud to champion the women in sport breaking barriers, inspiring future generations and reshaping the game. From elite athletes to grassroots players and passionate sports creators,
The evening of Friday, 28 February marked the beginning of Ramadan, a deeply significant time for many people around the world and within our TikTok community. The holy month of Ramadan is a time of r
Luminate's Music Impact Report concludes that 'TikTok is a key driver of music discovery, monetization and chart success' 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTo
From the US to Australia, to Japan to South Africa — TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The Di
This Safer Internet Day, we're excited to launch a new in-app hub for our TikTok community across Europe, the UK, and Israel. Packed with tips, tools, and resources, it's the perfect guide to staying
This year at the World Economic Forum in Davos, TikTok increased its presence by bringing the magic of the platform to life at the Swiss ski resort. TikTok brought four leading creators from across th
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