News

TikTok has launched its first UK Shopping Report, an insightful report lifting the lid on the UK's shopping habits, providing a deep dive into the most influential shopping trends and products, spanni

By: Adam Presser, Head of Operations and Trust & Safety Today we're announcing a suite of product features that reinforce how TikTok inspires creativity and brings joy to people around the world. Thes

By: Adam Presser, Head of Operations and Trust & Safety Today, we're announcing new safety and well-being features for teens and families on TikTok. We're introducing new Family Pairing features that

TikTok is pleased to announce that YouTube Music is the newest music streaming service to be integrated into TikTok's groundbreaking music discovery feature, Add to Music App.    YouTube Music’s integ

Every day, young people use TikTok to express their creativity, connect with friends, and discover new interests. With over 47 million videos shared under #LearnOnTikTok, it's clear that the For You f

Today TikTok is pleased to announce the beta launch of TikTok Songwriter Features, a new set of features and tools which have been designed to highlight and give due credit on TikTok to the amazing wo

New research reveals that the luxury sector is undergoing a structural shift driven by discovery commerce. According to a new study of more than 3,000 luxury consumers across the UK, US, France and It

Wednesday 2nd July, 2025: TikTok today announces a new partnership deal with Tomorrowland (7m followers), the world-famous electronic dance music festival, to deliver unprecedented digital festival ex

More than 30 million people across the UK now use TikTok each month*, making the UK our largest user community in Europe TikTok continues to grow its investment in the UK, expanding our operations wit

TikTok for Artists is a new artist-first platform designed to help artists build their careers and fanbase on TikTok Artists can now access data and insights about their music, posts and followersNew

Every day millions of people come to TikTok to discover something new and share their creativity. This community continues to inspire unique trends and influence popular culture in the UK and beyond.

Today we're launching new initiatives to champion well-being and enhance reliable mental health information from trusted sources on TikTok. We're launching in-app guided meditation exercises for our e

From the next must-see series to cult dramas making a comeback, TikTok has become a home for entertainment fans to discover and share what they love most. With over 4.5M posts using the hashtag #Whatt

April 2025, We're excited to introduce our first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.

At TikTok, protecting European* user data is our top priority. As part of Project Clover, our industry-leading data security initiative, we have taken another significant step: all three buildings in

At TikTok, championing diversity and inclusion is not just a commitment - it's fundamental to how we grow, innovate, and create meaningful impact. As a global platform that connects millions of people

By Jan Wilk, Head of TikTok Shop UK. Since 2021, TikTok has been on a mission to bring joy and inspiration back to the shopping experience, and create a real opportunity for businesses, large and smal

By Kim Albarella, Head of TikTok Global Security Today we're introducing new security tools so users can take control, make updates in seconds, and stay safe and secure with confidence as well as prov

Adam Presser, Head of Operations & Trust and Safety New Family Pairing features give parents additional tools to set boundaries and customisable limits for their individual family needsA new in-app me