Today we're launching new initiatives to champion well-being and enhance reliable mental health information from trusted sources on TikTok. We're launching in-app guided meditation exercises for our e...
From the next must-see series to cult dramas making a comeback, TikTok has become a home for entertainment fans to discover and share what they love most. With over 4.5M posts using the hashtag #Whatt
April 2025, We're excited to introduce our first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.
At TikTok, protecting European* user data is our top priority. As part of Project Clover, our industry-leading data security initiative, we have taken another significant step: all three buildings in
At TikTok, championing diversity and inclusion is not just a commitment - it's fundamental to how we grow, innovate, and create meaningful impact. As a global platform that connects millions of people
By Jan Wilk, Head of TikTok Shop UK. Since 2021, TikTok has been on a mission to bring joy and inspiration back to the shopping experience, and create a real opportunity for businesses, large and smal
By Kim Albarella, Head of TikTok Global Security Today we're introducing new security tools so users can take control, make updates in seconds, and stay safe and secure with confidence as well as prov
Adam Presser, Head of Operations & Trust and Safety New Family Pairing features give parents additional tools to set boundaries and customisable limits for their individual family needsA new in-app me
TikTok's new Valentine's Day Experience celebrates love with exclusive artist content, profile frames and playlists Artists featured include Sam Smith, beabadoobee and ENHYPEN Friday 14th February: To
Luminate's Music Impact Report concludes that 'TikTok is a key driver of music discovery, monetization and chart success' 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTo
From the US to Australia, to Japan to South Africa — TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The Di
TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Z
From the small screen to the silver screen, creativity knows no bounds on TikTok. The #FilmTok and entertainment communities give artists a place to showcase their talent, get discovered and boost the
Behind the Breakthrough is a new content series spotlighting TikTok-driven artist success stories, which launches with Gigi Perez's 'Sailor Song' The Behind The Breakthrough campaign features document
The Aston Martin Aramco Formula One® Team has today announced the five winners of the Creator Collective, a UK-wide talent search run in collaboration with TikTok. The programme celebrates creativity
We have worked to protect the integrity of our platform through more than 150 elections around the world in the last four years, and we are deeply committed to enabling creative expression for our use
The partnership includes a new, exclusive in-app experience and a first-of-its-kind LIVE stream January 10th 2025: Today, TikTok is excited to announce the launch of a major new artist partnership wit
TikTok's festive in-app experience offers exclusive content, profile frames and playlistsMariah Carey's All I Want for Christmas Is You is the #1 track for Christmas 2024 With Christmas just around th
At TikTok, we've long believed that transparency builds trust. From a very early age as a company, we've openly shared our platform protection efforts. Over time, we've increased the reports we volunt
December 13, 2024: Christmas 2024 marks 40 years since the release of Last Christmas, WHAM!'s much-loved Christmas hit, which is finding a whole new generation of fans thanks to its popularity on TikT
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