New research reveals that the luxury sector is undergoing a structural shift driven by discovery commerce. According to a new study of more than 3,000 luxury consumers across the UK, US, France and It...
Wednesday 2nd July, 2025: TikTok today announces a new partnership deal with Tomorrowland (7m followers), the world-famous electronic dance music festival, to deliver unprecedented digital festival ex
More than 30 million people across the UK now use TikTok each month*, making the UK our largest user community in Europe TikTok continues to grow its investment in the UK, expanding our operations wit
TikTok for Artists is a new artist-first platform designed to help artists build their careers and fanbase on TikTok Artists can now access data and insights about their music, posts and followersNew
Every day millions of people come to TikTok to discover something new and share their creativity. This community continues to inspire unique trends and influence popular culture in the UK and beyond.
Today we're launching new initiatives to champion well-being and enhance reliable mental health information from trusted sources on TikTok. We're launching in-app guided meditation exercises for our e
From the next must-see series to cult dramas making a comeback, TikTok has become a home for entertainment fans to discover and share what they love most. With over 4.5M posts using the hashtag #Whatt
April 2025, We're excited to introduce our first ever SME Council for TikTok-focused small businesses, which aims to amplify SME voices to policymakers and help them shape policies that boost growth.
At TikTok, protecting European* user data is our top priority. As part of Project Clover, our industry-leading data security initiative, we have taken another significant step: all three buildings in
At TikTok, championing diversity and inclusion is not just a commitment - it's fundamental to how we grow, innovate, and create meaningful impact. As a global platform that connects millions of people
By Jan Wilk, Head of TikTok Shop UK. Since 2021, TikTok has been on a mission to bring joy and inspiration back to the shopping experience, and create a real opportunity for businesses, large and smal
By Kim Albarella, Head of TikTok Global Security Today we're introducing new security tools so users can take control, make updates in seconds, and stay safe and secure with confidence as well as prov
Adam Presser, Head of Operations & Trust and Safety New Family Pairing features give parents additional tools to set boundaries and customisable limits for their individual family needsA new in-app me
TikTok's new Valentine's Day Experience celebrates love with exclusive artist content, profile frames and playlists Artists featured include Sam Smith, beabadoobee and ENHYPEN Friday 14th February: To
Luminate's Music Impact Report concludes that 'TikTok is a key driver of music discovery, monetization and chart success' 84% of songs that entered the Billboard Global 200 in 2024 went viral on TikTo
From the US to Australia, to Japan to South Africa — TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The Di
TikTok has launched a pioneering end-to-end sustainable advertising campaign with giffgaff and MG OMD, in partnership with Ad Net Zero. The TikTok x giffgaff Action 5 pilot, in alignment with Ad Net Z
From the small screen to the silver screen, creativity knows no bounds on TikTok. The #FilmTok and entertainment communities give artists a place to showcase their talent, get discovered and boost the
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