Product

At TikTok, we want people to feel empowered creating, connecting, and engaging on our platform. That's why we equip creators and viewers with a range of features, tools, and resources so they can stay

Every day, TikTok creators are redefining what it means to be entertained, from the hit song of the summer, It's Corn, to community effects like Horace. TikTok is where people create engaging content

TikTok is home to a diverse global ecosystem of people and culture - creators, communities, and trends - all driving entertaining content and building connections. TikTok LIVE brings people together t

Today, we're kicking off TikTok World, marking our second global product summit for brands to connect, co-create, and thrive with the TikTok community. Over the past few years, we've seen communities

Pasta Evangelists, The Fish Society and The Veg Box Company are among the first fresh food brands to launch on the platform TikTok has announced that, for the first time in the UK, users will be ab

At TikTok, we believe that our digital experiences should bring us joy, entertainment, connection and enrichment. Having a positive relationship with digital devices and apps isn't just about measurin

As you're scrolling through your For You feed, checking out the latest viral music track, the fresh novel that #BookTok is talking about or learning a brand new skill, you'll occasionally see adverts

#TikTokFrontRow June and July see's the fashion and beauty world look to runways across the world. And to celebrate, we're launching a campaign to showcase all the best fashion and beauty brands TikTo

We want TikTok to be a place for our community to discover new ideas, experiences and entertainment. Being able to find things that interest you is a huge part of that experience, whether its great co

Spring has well and truly sprung, and Summer is just around the corner, which means there is no time like the present to switch-up your wardrobe and dive head-first into the season's freshest trends.

Celebrity chef Jamie Oliver (@jamieoliver) is set to host a live event exclusively on TikTok, revealing a first-look at his much anticipated cookbook ONE: Simple One-Pan Wonders, as well as launching

SoundOn is an all-in-one platform for music creators, offering marketing and distribution and helping artists begin their careerInitially launched in beta last year, it's already benefiting artists in

As Fashion Month is coming to an end, TikTok Shop is making a grand finale by launching its very first, fashion-only TikTok Shop campaign in the UK: Fashion Week: Shop the hottest fashion trends . Fro

This Valentine's Day, TikTok is making it even easier for you to treat a loved one - or perhaps even yourself - with a brand new shopping event celebrating love! Not only does TikTok want to celebrate

The festivities continue on TikTok, the ultimate shopping destination for this year's holiday season! Keep tuning into the For You feed to shop for all of your favourite items from TikTok Shopping, wi

You can take full advantage of this holiday season by continuing to shop for your favourite items on TikTok and feast yourself on two days of exclusive live entertainment all at the same time, as TikT

Did you know you can shop on TikTok? Well now you can, and you're invited to an incredible Black Friday event in the UK on TikTok, running from 22-30 November. From hashtags like #AsSeenOnTikTok to #T

Music and sound are exciting parts of the TikTok experience that spark global trends, inspire endless creativity, and unify communities around the world. The "sound-on" nature of our platform has also

Making sure TikTok is a place where everyone feels welcome and included sits at the heart of everything we do. When people feel included, they're more comfortable expressing themselves and when that h