Newsroom

Think you've got what it takes to be TikTok's next Black trailblazer? Well, now is your chance to show the community what you've got, and why you deserve to be part of TikTok's new Black Creator Trail

Creativity sits at the heart of TikTok, which has given rise to some inspiring fashion trends, stories and ideas over the past few years. From cottagecore and crocs, to fashion upcycling and even Harr

By Julie de Bailliencourt, Head of Product Policy From new pasta recipes to #BookTok recommendations, TikTok is where hundreds of millions come to express their creativity and find community. For some

by Elaine Fox, Head of Privacy, Europe, TikTok At TikTok, our mission is to inspire creativity and bring joy. We want to support our community to confidently discover, create, and enjoy entertaining c

With Fashion Month in full swing, our latest Creator Spotlight focuses on TikTok style maven @that.daniela; a model who has starred in a number of impressive brand campaigns, including for iconic desi

From COVID-19 vaccine updates to catching up on all the latest ABBA content, millions come to TikTok to be entertained and get up to speed on the latest trends. We are a diverse community, where peopl

TikTok has become the place for discovery - from unsigned music artistst, to future theatre stars and the next generation of foodies - we're proud to be the place where up and coming talent thrives. T

Ever wondered who the youngest couture designer is, or the true story behind the House of Gucci? Our latest creator spotlight focuses on @fashionboy (176.5k followers) who is on hand to answer all you

As music fans return to clubs and festivals, TikTok is kicking off a celebration of electronic music, calling on iconic DJs and legends of dance to bring the beat for the TikTok community. Disclosure

by Alexandra Evans, Head of Child Safety Public Policy, Europe  At TikTok, we're committed to working in partnership with parents and guardians as they support their teen's digital journey. We recogni

Today millions of fans worldwide say 'Thank You For The Music' as the legendary Agnetha, Björn, Benny and Anni-Frid announce they have joined TikTok. One of the most successful groups in the history o

The Notting Hill in-person street festival might be cancelled this year, but here on TikTok that won't stop our community from coming together to sing, dance and celebrate virtually! This year we've p

James Rothwell, Head of Marketing, EMEA Television icons Ant & Dec star in a brand new TikTok campaign, 'Entertainment. Now on TikTok', as the platform cements its position as the newest form of enter

By Wayne Emanuel, Strategic Gaming Partnerships Lead, Europe. TikTok is today launching #GameTogether, a new set of livestreamed events where seasoned professional gamers and emerging TikTok creators

We are very excited to announce our most popular summer tracks and artists in the UK! 🎵 During the summer period, global superstar Ed Sheeran and Eurovision winners Måneskin topped TikTok's charts, a

We loved seeing the #OlympicSpirit on TikTok during the Summer Olympic Games. The hashtag garnered over 6 billion views, bringing everyone together in celebration of the Games and inspiring a new gene

August Bank Holiday weekend can mean only one thing - Notting Hill Carnival, a time to celebrate Britain's Caribbean community. With the street festival sadly cancelled once again this year, we have p

Our latest creator spotlight comes from educator and activist @djkrystallake, whose insightful content has been going viral, and for good reason! Having initially starting out on TikTok in February 20

Looking to create a baking masterpiece but don't know where to start? Our Creator Spotlight this week focuses on Scottish native and baker extraordinaire @hebrideanbaker who is serving up delicious ba