We are delighted to announce our partnership with Football Manager and specialist children's charity War Child UK to sponsor FM’s first ever FMFC Away Kit and launch a series of activations to help raise the vital funds needed to support children and young people affected by war across the globe.
The coveted away jersey will be limited to 500 physical editions, which will be available to pre order from 29th June exclusively via the TikTok platform, before general release in mid-July with all proceeds going to War Child. TikTok will be the official jersey sleeve partner and will give its community exclusive opportunities to purchase the shirts.
To celebrate, on 25th June, TikTok is launching a new hashtag challenge #WearItForWarChild which will call on the community to tap into their nostalgia and share content wearing their favourite football kit to help raise awareness of War Child's important work and to spotlight the importance of play - an important part of childhood, but something that children growing up in war zones often miss out on. But when a child plays football at a War Child centre, they can express themselves, become more confident, and create new friendships, paving the way to greater wellbeing.
The hashtag will be accompanied by a TikTok Donation Sticker, available in-app, which creators can use in their videos to raise funds for War Child. To further support the partnership, TikTok is also recreating real-world Stadium Banners to feature in-game in Football Manager.
All funds raised by the TikTok community will support War Child's efforts to protect, educate and stand up for the rights of children caught up in war across the world. Football Manager, the best-selling football management simulation game developed by Sports Interactive, is a long-standing partner of War Child having raised over £1.5m to date. This partnership will help the charity continue to raise funds in the sporting world, with support from TikTok's fast-growing community of gaming and sport creators, fans and players.
Miles Jacobson, Studio Director at Sports Interactive said: “War Child are a fantastic charity that I've been fortunate enough to work with for most of my adult life, and have seen first hand the hugely important work that they do to improve the lives of children in some of the most difficult environments imaginable. We are so happy that TikTok agree, and are really proud to be teaming up with them and War Child to showcase the power of football to bring people together, spark creativity and spread joy.
Matt Pywowar, Philanthropy and Partnerships Manager at War Child UK said: “We feel extremely fortunate to have the support of Tik Tok and Football Manager through this amazing campaign. Not only will it raise crucial funding which will enable us to reach so many children living in some of the most difficult and vulnerable circumstances, but it will shine a light on the power of football, and play itself, which is such an integral part of both childhood and adult creativity, expression and potential”
Harley Johnson Sports Marketing Lead, TikTok EMEA, said: "We are delighted to be working with Football Manager and War Child to help raise vital funds for young people impacted by conflict and war across the globe. Football has the power to connect communities, spark joy and inspire creativity. We see this every day on TikTok through our growing sports community and I have no doubt they'll get behind this amazing cause".
War Child UK [@warchilduk] and Football Manager [@footballmanager] have also launched official TikTok accounts to engage TikTok's global community with educational and inspiring content spanning mental health, youth initiatives, global projects and campaigns in music and sport.
To find out more about War Child's work visit warchild.org.uk. TikTok users can also discover more exclusive content through its in-app Football Hub via the Discover Page.