TikTok has become the go-to destination for theatre lovers and acting talent alike, with millions of videos created using the hashtags #theatre, #musical and #musicaltheatre inspiring more audiences than ever before.

Creators and performers are using TikTok as their virtual stage, fans are sharing their favourite recommendations and West End heavyweights are sharing a sneak peek behind the scenes, reaching both passionate fans and those who are falling in love with theatre for the very first time.

Today, TikTok is thrilled to announce a partnership with London Theatre Direct (@londontheatredirect) transforming the way audiences can discover and buy tickets to theatre shows.

This unique partnership will see an in app ticketing integration - connecting an online community with in-person events.

TikTok users can now link to theatre events

This partnership enables creators to effortlessly link their content directly to live theatre events, empowering audiences to discover and purchase theatre tickets in just a few taps.

Through simply adding a ticketing anchor link to their content, creators can support the theatres and performances they love most, and the next generation of theatre-goers can engage with even more unforgettable moments from their favourite community.

“We’re committed to meeting audiences and creators where they already are,” said Johan Oosterveld, CEO of London Theatre Direct. “This partnership opens up access to live theatre for a new generation, making it easier for people to discover, share and book directly through the platforms they use every day. By combining our secure ticketing platform and wide-ranging theatre inventory with TikTok’s reach, we’re providing new ways for people to connect with live performances.”

"At TikTok, we're always exploring new ways to bring culture closer to our community," said Isaac Bess, Global Head of Distribution Partnerships, TikTok. "So today we are excited to announce a partnership with London Theatre Direct to introduce an integrated ticketing anchor. This will enable regular theatre-goers and new audiences alike, to discover and support live performances like never before."

The theatre accounts to follow on TikTok

From must-see West End shows, to behind the scenes on Broadway, here are a few of the best theatre accounts to follow on TikTok right now.

London Theatre Direct (@londontheatredirect)

Our partner, London Theatre Direct gives first-looks at brand new shows, behind the scenes access to the best of the West End, exclusive interview series with cast and creatives of Theatre. They work directly with Content Creators, inviting them to see the shows and encourage their followers to experience the joys of theatre.

@londontheatredirect

Jeevan Braich (@jeevanbraich)

Jeevan is a rising West End performer bringing musical theatre to life on TikTok. Currently starring as Rusty in Starlight Express, Jeevan shares a behind-the-scenes look at life on stage, from rehearsals to roller skates. With a background in classical singing and acting, his content blends passion, humour, and a real love for theatre, building a growing community of fans who can’t get enough of the magic behind the curtain.

@jeevanbraich

Hannah Lowther (@hannahlowther)

Hannah is a musical theatre performer and TikTok creator known for her infectious energy and love for all things stage. From quickfire theatre essentials and trending skits to outfit changes and rehearsal reels, Hannah brings her fondness for performing to every post. Her upbeat, behind-the-scenes content has built a loyal following of 1.2M who love seeing the fun side of life in theatre.

@hannahlowther

Henry Rowley (@henryrowleyy)

Henry is a comedian, actor, and creator known for his hilariously spot-on sketches of the typical Soho House member. Whether it's a look at Gen Z dating culture, parodying awkward dinner parties, or diving into his many over-the-top alter-egos, Henry's chaotic charm has made him a standout on TikTok and has also caught the eye of production studios, with his recent casting in MGM+'s Robin Hood adaptation.

@henryrowleyy

Christopher Hall (@chrxstopherhall)

As a comedian, performer, and creator, Christopher Hall is known for his sharp wit and theatrical flair. From reality TV trope parodies, deadpan monologues, and sharing behind-the-scenes glimpses of his live shows, Christopher's content is a masterclass in character-driven comedy. His ability to blend relatable humour with polished performance has earned him a dedicated audience of over 620K, making him a standout presence both online and on stage.

@chrxstopherhall

SIX the Musical (@sixthemusical)

From Tudor queens to pop icons, SIX the Musical's TikTok videos are a royal treat, where their followers can dive into energetic performances, rehearsal sneak peeks, and behind-the-scenes looks at fan-favorite moments. Their content is a vibrant celebration of history remixed for the modern stage, brought to an audience of over 450K.

@sixthemusical

The Royal Shakespeare Company (@thersc)

The Royal Shakespeare Company brings the Bard to TikTok with a modern twist. Their feed is filled with behind-the-scenes glimpses, dramatic snippets of their Shakespeare reanactments, and cast announcements, all with a touch of humor. Plus, TikTok has partnered with The Royal Shakespeare Company to offer £10 tickets for 14–25-year-olds on the platform, making Shakespeare more accessible to the younger generation than ever.

@thersc

Edinburgh Festival Fringe (@edfringe)

The world's largest performance arts festival, Edinburgh Festival Fringe, brings planning tips and festival updates to its audience of over 70K on TikTok. As the Official Virtual Stage, TikTok users can experience the Fringe's magic from anywhere.

@edfringe

New to TikTok and want to learn more about #MusicalTheatre? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.