This week we launched our Black Creator Trailblazers programme in partnership with Havas Entertainment's JUMP, Havas Media Group, STUDIOCANAL (a CANAL+ Company), and Universal Music Group for Brands (UMGB), a new initiative designed to nurture and develop 30 talented, emerging Black creators and music artists, aiming to champion an already thriving Black creative community on TikTok.
To celebrate the launch, we sat down with the inspiring Chanté Joseph, a TikTok powerhouse who will be hosting the programme. Not only is she is a journalist and a writer, she has her own podcast, My Public Me, and has hosted programmes for Channel 4, including How Not To Be Racist.
Above all else Chanté is a self-confessed Girl Boss and no topic is off boundaries for her witty and wise take on life. From discussing white privilege to sharing relatable relationship clips to taking on the latest TikTok craze like romanticizing your life, there's a reason why Chanté is TikTok's resident full time enjoyment minister!
With over 2.6k followers and 102.1k likes, she's a voice of change that's on her way up and we can't wait to hear more from her!
We sat her down to speak to her about the importance of TikTok's Black Trailblazer programme and why she loves engaging with the TikTok community....
Tell us about TikTok's Black Trailblazer programme. . .
The programme sees talented Black creators get trained on everything from intellectual property to how to develop themselves into brands. This programme provides a space where the next generation of content creators can have tools to develop their ideas and careers.
Why do you think this is so important?
These individuals are a huge part of what makes being on TikTok so enjoyable. They deserve to see their craft developed and have their work shared. Often Black creators have amazing ideas but they don’t always have the structural support to see them grow.
What do you love most about the TikTok community?
The TikTok community are incredibly unique, I feel like we relate on a cellular level and this is really affirming. Whenever I’m on Black TikTok I feel less alone because sometimes it makes me realise that we've lived the same lives.
What is your goal on TikTok?
My goal on TikTok is to grow my audience through informative and funny content. I want to foster a community and be as talented and relatable as them!
What else or who else is on your TikTok For You feed?!
What is your favourite TikTok you have made to date and why?
I made a very relatable TikTok about dating that resonated with people everywhere and they felt strongly about not wanting to pay on a first date - and they're right!