TikTokTikTok users gave sage advice with the #YouHaveTo trend! Take a deeper look at content form this trend in addition to top videos, creators, songs, and effects.
Current Top Trend: #YouHaveTo
Let's take a look back at a trend that dominated the TikTok ecosystem for a few weeks, as users offered advice that was at times heartfelt, but consistently sarcastic.
Motivational videos have been a force online for years, and typically follow a general format: someone speaks directly to camera, and sends a message to the viewer while dramatic music plays in the background. In February of this year, this format became especially popular on TikTok after user @hannah_harpist uploaded a harp cover of ODESZA song, "A Moment Apart." Initially, this audio was used in a variety of video formats, from nostalgic video memories to transformations over time.
This all changed when user @ashlaward uploaded a video on May 26th set to @hannah_harpist's audio and encouraged users to start romanticizing their lives.
Of course, TikTok eventually turned the motivational theme into a humorous one. On September 2nd, user @stanzipotenta uploaded a parody of Ashley's original video where she showed the need for users to embrace their dark side. A few days later, user @notthomas uploaded a video encouraging users to stop being scared of kids at mall, making use of all of the structural characteristics that would define subsequent videos: the distorted audio, the Creative Effect, Hannah's backing track, and the sarcastic recommendations. In just five days, the trend was born.
This trend shows how content on TikTok often references older videos and inside jokes. Callbacks happen constantly, and this is just the latest example of a vintage trend resurfacing.
Notable Video
Hot Track: Dreams (2004 Remaster)
One of the things that's unique to TikTok is it's ability to give classic songs a new life through trends and viral videos. Fleetwood Mac's "Dreams" has become the track of choice for skateboarding juice lovers across the world after @420doggface208's viral video brought the song back to the forefront of pop culture. Mick Fleetwood even joined TikTok to hop in on the trend!
Hot Effect: Color Customizer
The color customizer allows users to change the color scheme of their videos, leading to amazing visual effects and jaw dropping videos.
Creator Spotlight: @onlyjayus
Isabella Avila, aka @onlyjayus, recently graduated with a degree in computer science and math and moved to Los Angeles to take her creator career to the next level and pursue it as a full time job. Her videos surrounding facts and psychology erupted on the platform, and she was one of the inaugural 2020 LGBTQI+ TikTok Trailblazers.
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