In a partnership that has already generated 150 thousand video creations and 300 million video views, fans were invited to share their most glam makeup looks, skilled animation, and fire dance choreography for the chance for it to feature in the finished music video.
Sixteen TikTok creators from all around the world supported Dua and her team, helping shape this amazing video, with acclaimed director Warren Fu. From Dexter Mayfield and Kendra "K.O" Oyesanya joining Dua's dancing team, to Ana Coto and Coco Franklin as Roller Girls, the "Levitating" video features a captivating mix of TikTok talent.
Dua Lipa has been teasing the video this week on her TikTok channel @dualipaofficial, inviting fans to get ready to board and enter a gateway to the "Levitating Experience". This also marks the launch of a new TikTok hashtag challenge, inviting fans to use the track and show off their levitating skills using TikTok's slo-motion feature.
“I’m so excited to be collaborating with TikTok and my fans to create such an interstellar video - it’s really inspiring to see so many creative talents coming together on this project,“ said Dua Lipa in celebration of the launch and unique partnership with TikTok and her fans.
"The opportunity to partner with Dua Lipa on such a unique and creative collaboration is what TikTok is all about," said TikTok's Paul Hourican, "Dua Lipa instinctively understands our community and by bringing her fans in to the creative process for Levitating has created an experience they will never forget; It's an amazing video and we are proud to be part of the journey with Dua Lipa and her wonderful team.”
"Levitating’' is the latest track to be taken from Dua’s Number 1 album ‘Future Nostalgia’, which also includes additional hit singles like ‘Don’t Start Now’, ‘Physical’ and ‘Break My Heart’.