News

Soccer fans have found a home on TikTok where they can experience behind-the-scenes moments and celebrate their love of the game with a global community. We're excited to find new and innovative ways

By: Tara Wadhwa, Director of Policy, TikTok US At TikTok, we want every member of our community to feel comfortable and confident expressing themselves exactly as they are. Being true to yourself is n

Agreement benefits UMG labels’ recording artists and Universal Music Publishing Group’s songwriters Significantly advances companies’ collaborative roadmap for developing and launching innovative expe

By Gina Hernandez, Product Manager, Trust & Safety People come to TikTok to be creative, find community, and have fun. Being authentic is valued by our community, and we take the responsibility of hel

WPP and TikTok today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients

By Eric Han, Head of US Safety, TikTok At TikTok, we know that creativity and expression are personal. And so is privacy. That's why we empower our community with a range of controls to manage their o

By Cormac Keenan, Head of Trust & Safety, TikTok Today we're announcing refreshed Community Guidelines with additional details about what's allowed on TikTok. Our Community Guidelines support the auth

By Tracy Elizabeth, Global Minor Safety Policy Lead, and Alexandra Evans, Head of Child Safety Public Policy, Europe Parenting a teen's digital life can be daunting, and we often hear that parents and

TikTok, the short-form video app with a mission to inspire creativity and bring joy, announces a new agreement with Sony Music Entertainment (SME) to make songs from SME’s roster of global superstars

By Eric Han, Head of Safety, TikTok US Interest in the US elections is palpable, with many Americans having already cast ballots and many more preparing to exercise their right to vote in the coming d

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we've seen brands around the world

The safety of our millions of users is integral to TikTok's core mission and a top priority for the brand partners that choose TikTok as their home. Today, we are announcing a partnership with OpenSla

By Michael Beckerman, VP, Head of US Public Policy  Today we're launching an in-app guide to the 2020 US elections to provide access to authoritative information as we continue our work to protect aga

Brands large and small are finding new and unique ways to engage with the TikTok community, and we've seen time and time again that our users enjoy engaging with the brands they love. Today, we're exc

By Eric Han, Head of Safety, TikTok US TikTok is a diverse and growing community. Our users include grandparents who show us their dance moves; farmers who show us their fields; nurses who share what

Today, we're excited to announce a new strategic partnership with the New York Yankees and the YES Network beginning immediately. As a part of the multi-year partnership, the Yankees and YES Network w

By Vanessa Pappas, General Manager, TikTok US [UPDATE - July 29]: We have seen an incredible response to the Creator Fund and are excited to share that we expect this Fund will grow to over $1 billion

New self-serve advertising platform now gives businesses of all sizes the resources and flexibility to engage new audiences "Back-to-Business" ad credit program is designed to support the small busine

By Katie Puris, Managing Director, Global Business Marketing, TikTok  Inspiring creativity and bringing joy is core to the TikTok experience. Creativity is how our users express themselves, create tre