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Latin culture is a tapestry of inspiration and celebration. From creators redefining boundaries, to small businesses finding success by leaning into their heritage, to artists that highlight the infec

Fashion starts on TikTok. From showcasing their latest designs to serving #GRWM looks and #OOTD inspo, to rediscovering trends and championing sustainable fashion, our global community of fashion and

Jain's 'Makeba' is the #1 Song of the Summer in the U.S. Mae Stephens' 'If We Ever Broke Up' is the #1 Song of the Summer globally TikTok's Songs of the Summer 2023 is here - and the list is hot! ☀️�

From book reviews to writing tips, plot reenactments of popular novels and more, #BookTok (165B global views) is one of the most thriving communities on TikTok, bringing together creators, authors, an

Global deal creates new revenue, marketing and insights opportunities for artists and songwriters Warner Music Group and TikTok today announced a wide-ranging, first-of-its-kind partnership that will

TikTok is where culture, entertainment and music collide, making TikTok the ultimate platform for music discovery and promotion. Every day on TikTok, our community of millions of passionate music fans

Every day, TikTok brings fans from around the world together to celebrate, engage, and create community around the most exciting moments in sports. By giving our global sports community unique access

Over the past year, we have watched our global community come to TikTok to engage, create, and connect through their passion for gaming. With over 3 trillion views on gaming content in 2022 (1), TikTo

Creators are at the heart of TikTok, driving creativity, culture and entertainment. Representing a new generation of storytellers, the Tiktok community defines culture through their engaging and influ

As an entertainment platform powered by a diverse community, TikTok is excited to be at VidCon Anaheim 2023 to celebrate the creativity of our community and share the real-world opportunities that Tik

From life hacks to quick laughs, to trending tracks and bestsellers, to great finds from small businesses, TikTok is where more than 1 billion people around the world come together to be entertained a

TikTok and Candle Media today announce a broad strategic partnership in the United States that will leverage Candle Media’s storytelling capabilities across its business units to launch new and inspir

As the home of entertainment that drives impact, TikTok is celebrating the brands and creators that have embraced creativity on the platform, at this years' Cannes Lions International Festival of Crea

TikTok has quickly become a go-to destination for gaming, with over 3 trillion video views for gaming content globally in 2022 (1). From gameplay and tutorials to cosplay and memes, TikTok is where ga

From the unforgettable "Oh No" to the catchy "Jiggle Jiggle," 88% of TikTok users said sound is essential to the TikTok experience. Inspired by the diverse array of music and sounds discovered and cre

In 2013 a music phenomenon burst onto the music scene from South Korea. In the ten years that followed, BTS have broken countless barriers, borders, and hearts to become one of the biggest bands in th

Every day, people from all walks of life show up on TikTok to build connection and community, showcasing their happiest and funniest moments, along with the most raw and authentic parts of their lives

Baseball content is incredibly popular on TikTok, with over 58 billion views for #baseball to date. All year-round, our global community of baseball fans come to TikTok to react and engage with the te

At TikTok, we're proud to be a platform that offers a safe place where people feel comfortable sharing their personal stories and openly discussing well-being, and we're constantly inspired by our com