Baseball content is incredibly popular on TikTok, with over 58 billion views for #baseball to date. All year-round, our global community of baseball fans come to TikTok to react and engage with the teams and players they love so much, while creatively and authentically connecting with other fans around the world. From the minor leagues to the major leagues, baseball teams are engaging both die-hard and new fans on TikTok in fun and unique ways by showcasing the passion, authenticity, and real stories of the game.

In 2020, TikTok announced a multi-year partnership with the New York Yankees and the YES Network, bringing the joy of the iconic team and brand to fans across the platform. To date, @yankees have accumulated over 1.1 million followers, becoming the most followed MLB team on TikTok, while #Yankees has over 2.7 billion views. Today, we're excited to announce that we are extending our partnership with the New York Yankees and the YES Network to enhance the fan experience for the Yankees community, both on and off-platform. Through this expansion, TikTok and the Yankees will continue to bring exclusive Yankees content to the TikTok community, while driving greater exposure for TikTok through in-Stadium activations and programming.

TikTok and the Yankees will work together to bring increased content to TikTok throughout the season, including interviews, behind-the-scenes clips, player moments, and more. As an "Official Partner" of the New York Yankees, TikTok will be integrated into every Yankees game throughout the season through various in-Stadium branding, including home plate signage, inclusion on outfield video boards, and more. TikTok will also be featured in YES Network broadcasts via in-game commercials, on-air mentions, and TikTok-related segments.

This season, TikTok and the Yankees will be partnering to elevate the fan experience by hosting two TikTok Days at Yankee Stadium. The TikTok Days will take place on August 20 (Yankees vs. Boston Red Sox) and September 23 (Yankees vs. Arizona Diamondbacks), featuring various TikTok integrations including exclusive merch, creator moments, and more. Fans can purchase tickets for the TikTok Days, and all Yankee games, at yankees.com/tickets.

"So many of our fans are deeply engaged with TikTok, which provides a unique platform for organic and creative content that illuminates the personalities of our players,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “Continuing our relationship allows us the opportunity to connect with a younger demographic and grow its interest in the Yankees and the game of baseball. Through our content initiatives, TikTok branding at Yankee Stadium, and our TikTok Days planned for later this season, we are really excited about this partnership.”

“The New York Yankees represent one of the most iconic and beloved brands in MLB, and even more broadly throughout America and around the world. The team continues to engage a passionate community of baseball fans on TikTok by leaning into the platform in fun and creative ways," said Harish Sarma, Global Head of Sports & Gaming at TikTok. "Through in-app content and in-Stadium experiences, we're excited to continue working with the Yankees and the YES Network to bring the excitement and joy of baseball to the platform and unite global sports fans."

Whether it's Q&A content or behind-the-scenes looks at the players' lives, the Yankees continue to engage audiences with content that brings them closer to the action and offers unique access to their favorite team. We're excited to deepen our partnership with the Yankees and the YES Network to bring more exciting content and experiences to the growing community of Yankees fans on TikTok.