ATP teams up with TikTok to elevate the global tennis fan experience, granting creators exclusive tournament access while athletes engage the audience with behind-the-scenes insights.

New York (August 19, 2025) – With over 1.8M posts, growing 30% so far in 2025, the #tennis community on TikTok has transformed how fans engage with the sport and connect with athletes, encouraging a new wave of fans. TikTok and the ATP announced today a global content partnership focused on bringing compelling ATP athlete and men’s tennis content to fans through creator collaboration and industry-leading creativity.

Players, including @carlosalcaraz and @djokernole, have already joined the platform, offering fans a unique look at the life of a professional tennis player. The new partnership reinforces TikTok and ATP’s commitment to enriching the tennis fan experience, delighting existing fans and attracting new audiences through unparalleled access — strengthening the links between the ATP Tour, its players and tournaments, and the global fan community.

The partnership will include a new Tennis Creator Network which will give TikTok creators in key cities exclusive access to ATP Tour events, allowing them to provide their own audiences with an exclusive look behind-the-scenes at the global sport. TikTok and ATP will also invite select creators to the Nitto ATP Finals in Turin, Italy to showcase the event through their unique lens.

"Tennis is in full swing on TikTok right now. Players like Alcaraz, Shelton, Djokovic, and many more are connecting with growing fan bases by showing their real personalities in captivating content that has turned the sport into a cultural phenomenon that blends competition with entertainment," said Rollo Goldstaub, TikTok’s Global Head of Sports Partnerships. "Partnering with the ATP Tour gives us the ability to engage with fans across the globe with the best tennis content and encourages more players to share their stories, further igniting tennis’ cultural movement on TikTok.”

“We are thrilled to partner with TikTok to continue to grow the global fan base for the ATP and our player and tournament members,” said Andrew Walker, Senior Vice President of Brand and Marketing, ATP Tour, “This strategic content partnership with TikTok builds on current trends with our younger audiences, places ATP at the forefront of the intersection of culture and sport, and creates discoverable content that cuts through for both players and tournaments.”