Today, we're excited to announce a new strategic partnership with the New York Yankees and the YES Network beginning immediately. As a part of the multi-year partnership, the Yankees and YES Network will bring exposure to the TikTok community.
Sports fans everywhere are craving the action, excitement and camaraderie of live sporting events during this time. The New York Yankees have already captured the attention of over 100 thousand users on TikTok. With exclusive TikTok content featured on YES Network, this new partnership brings the joy of baseball and TikTok to a broader audience.
“We are excited to launch this innovative partnership with TikTok,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “Being able to provide prominent TikTok signage to our audience and engage within TikTok’s popular, forward-leaning platform will undoubtedly generate unique opportunities to connect with our younger fans.”
“We are pleased to enter into this new and innovative partnership with TikTok and the New York Yankees,” said Jon Litner, CEO, YES Network. “We look forward to working with TikTok to execute unique marketing solutions and develop engaging content to connect with younger, digital-savvy fans.”
“We’re thrilled to partner with an iconic team and brand like the New York Yankees to enhance the exciting start to the baseball season,” said Harish Sarma, Global Strategic Partnerships & Corporate Development, TikTok. “Sports are an important part of the content experience on TikTok, and we're looking forward to bringing the joy of the Yankees to fans across our platform."
We look forward to being there alongside baseball fans who have been waiting to cheer on the Yankees and experience the thrill of live sports.