NewsAug 22, 2025
TikTok Launches Exclusive In-App Experience for Laufey’s A Matter of Time
Unlock exclusive features, tune in to GRAMMY award-winning artist Laufey’s first-ever TikTok LIVE concert, and step into the world of jazz’s rising star.

TikTok is proud to celebrate GRAMMY award-winning artist Laufey (@laufey) and her highly anticipated new album A Matter of Time with a dedicated in-app experience that brings fans closer than ever. With over 8.8M followers on TikTok, Laufey has created a blueprint for jazz’s return to the mainstream. And now, fans get to join her biggest moment yet.
Make sure you don’t miss "A Very Laufey Day" TikTok livestream Presented by FIJI Water - Laufey’s first-ever full Laufey Day concert, officially streamed on TikTok LIVE from Los Angeles today, Friday, August 22. Join thousands in LA and millions online for an unforgettable night, only on TikTok.
You can RSVP directly through the in-app hub or via this link.

By searching “Laufey,” “Laufey Day,” or “A Matter of Time” on TikTok, fans can unlock an interactive hub packed with exclusive features including:
- Profile Frame Tasks: Complete in-app actions (Follow @laufey and @laufeyland, add A Matter of Time to your music app, search Laufey, and post a video) to unlock a custom Laufey profile frame.
- Tracklist: Explore the full A Matter of Time album with song previews and a direct TT2DSP button to stream your favorites.
- Merch (US only): Shop official Laufey merch without leaving TikTok.
- Official Videos + Fan Spotlight: Watch Laufey’s latest content and get inspired by the most creative fan-made videos featured in the Fan Spotlight.
From intimate jazz standards to viral original songs, Laufey has redefined what it means to be a modern artist on TikTok. Her music soundtracks millions of For You Feed moments and her videos have over 347.1M likes, bringing a timeless genre into today’s cultural conversation. Her sneak peak of new song "Lover Girl" reached over 16.2M plays, and With A Matter of Time and her first-ever TikTok LIVE concert, she’s opening the next chapter of her journey — and inviting the world to be part of it.
NewsAug 22, 2025
United States