TikTok has become a go-to destination for football content and culture, with nearly 90 billion combined views for #NFL, #NFLPlayoffs, and #SuperBowl. The NFL and teams across the league have captured the attention of the TikTok community, and by experimenting with content formats and expanding the football experience on the platform, both die-hard and new fans around the world are enjoying entertaining content that gives them unique access to every aspect of the game they love so much.
As fans get hyped for Super Bowl LVII in Arizona on February 12, TikTok and the NFL are excited to bring an exclusive Super Bowl LVII experience straight to the community with a special lineup that can only be found on TikTok.
TikTok Tailgate: The Ultimate Super Bowl LVII Pregame Party
For the third year in a row, TikTok and the NFL will put on the ultimate Super Bowl pregame celebration: the TikTok Tailgate. On February 12 on @NFL on TikTok, the virtual livestream experience, exclusively for the TikTok community, will feature musical performances, TikTok creators, and special guests from the NFL. Hosted by Allison Rochell (@allisonkuch) and Las Vegas Raiders defensive end Isaac Rochell (@isaacrochell), tune in for performances from headliners Jason Derulo (@jasonderulo) and rock duo The Black Keys (@theblackkeys), with appearances from:
- Comedian Liza Koshy (@lizzza)
- Media personality and entrepreneur Josh Richards (@joshrichards)
- Stylist Carla Rockmore (@carlarockmore)
- Popular creator couple Noelle Agcaoili (@noelleagcaoili) and Tyler Cefola (@tycefola)
- Makayla London (@makayla.london)
- Food creator Emmanuel Duverneau (@emmanuelduverneau)
- Harry Mack (@harrymackofficial)
- Nail artist Vivian Xue Rahey (@vivxue)
- Nathan Lust (@nathanlust)
- Eric Sedeño (@ricotaquito)
- The Bread Basket podcast (@breadbasketofficial)
- And many more!
About the Artists
One of the most followed creators on the platform and one of the first artists to grasp what makes TikTok special, Jason Derulo engages with the community by participating in trends with his trademark over-the-top, high-production value style, and frequently collaborating with a wide range of other creators. He has also had several songs trend on the platform, including “SWALLA (ft. Nicki Minaj & Ty Dolla $ign)" which has over 5.2M creations. The Black Keys have used TikTok to keep fans up-to-date with new music, tour dates, and ticket giveaways in fun and creative ways. The Grammy Award-winning duo have shared mockumentary style clips in preparation for one of their single releases, in addition to a number of ticket upgrades and giveaways for fans.
Behind the Scenes at TikTok's Super Bowl Content Studio
From February 7-10, TikTok will be on the ground at the NFL Media Center sharing behind-the-scenes content from creators, athletes, celebrities, and other special guests at our very own Super Bowl Content Studio. Hosted by House 3 Studios' I Am Athlete (@iamathlete) and featuring Brandon Marshall, LeSean "Shady" McCoy, Adam "Pacman" Jones, and Ashley Nicole Moss (@theashleynicolemoss), the Content Studio will capture the energy and anticipation in the week leading up to the game, live from Arizona. Don't miss any of the action from Super Bowl Content Studio on @tiktok.
Spotlighting Small Businesses
TikTok is spotlighting small businesses who are leveraging their creativity to take part in one of the biggest cultural moments of the year, including sharing their game day delights as part of the recently announced Gridiron Grub Contest. Stay tuned for content from Arizona small businesses Toasted Mallow, AZ Taco King, Cafe Emporos, Bad Birdie Golf, Wildjoy Experiences, and Small Biz Cassie as they stop by the TikTok Super Bowl Content Studio, and keep an eye out across Arizona for some of TikTok's favorite local small businesses coming to a billboard near you.
Experience Super Bowl LVII Through the Super Bowl Hub
Heading into game day, fans can search keywords like "NFL" or "Super Bowl" on TikTok and get access to the Super Bowl Hub, featuring the newest content from the NFL, official broadcasters, teams, and players - all in one place. From the Hub, fans can also access the NFL's website with more information about the Super Bowl schedule and score.
Get in the Game with these Hashtags
- #TikTokTailgate - The Super Bowl might still be a few days away, but the party has already started on TikTok. We encourage fans to share how they are prepping for the Super Bowl with #TikTokTailgate.
- #SuperBowl - Whether you're a die-hard football fan, tuning in for the halftime show, or simply a foodie in it for the game day snacks, show us how your celebrating this year's #SuperBowl.
Looking Back at this NFL Season's Top Moments on TikTok
Football season doesn’t stop on TikTok; all year-round, fans come to the platform to react to exciting moments, connect in the comments, make predictions, build community with other fans, and stay up-to-date with teams and players during the off-season.
Since joining the platform in 2019, the NFL has continued to enhance the fan experience on TikTok by offering an unfiltered look into the world of football. From mascots and educational videos, to mic'd up conversations from players on the field, the NFL and teams across the league connect with the TikTok community by showcasing the passion, authenticity, and real stories of the game.
As we all gear up for Super Bowl LVII, check out some of the top football moments on TikTok from the NFL and our community over the past year.