TikTok is fast becoming the place where people discover their new favorite local small business. In fact  58% of the TikTok community discovers new brands and products on the platform. To that end, we want to help the TikTok community discover the best restaurants, ice cream shops, food trucks and more in their hometown.

We are putting out a national call for small businesses to take part in TikTok's Gridiron Grub Contest for an opportunity to to win $5,000. Small businesses can enter by posting content on TikTok that showcases their best game day delights in a fun and creative way. Entrants should use the hashtags #GridironGrubContest, #smallbusiness, and the hashtag of the city where their business is located (e.g. #LosAngeles, #Dallas), and they must share the content on TikTok by 11:59 pm EST on February 12. We also encourage entrants to share their story and what their business means to them.


@davidwma #ad Let’s make a small business famous at the big game 🏈 Share this with a #smallbusiness who could use some help from me and @tiktok #GridironGrubContest #behindthescenes TERMS: No purchase necessary. Open to small businesses with a principal place of business in one of the 50 U.S. & DC. Ends 2/12/2023 at 11:59pm EST. Void where prohibited. Subject to Official Rules, available at the link in bio.#greenscreenvideo ♬ Ready - Official Sound Studio

TikTok will select five winners based on their creativity, storytelling and food appeal, and each winner will receive $5,000. 

We encourage people to test out some of the #GridironGrubContest entries from local small businesses and share their review on TikTok, so that our community knows where to find the cheesiest nachos, crispiest wings, juiciest burgers and more.


Contest Details:

No purchase necessary. Open to small-to-medium sized businesses with a principal place of business in one of the 50 U.S. & DC. Ends 2/12/2023 at 11:59pm EST. Void where prohibited. Subject to Official Rules, available here.