We're excited to announce a brand new TikTok sports partnership ⚽️. We're teaming up with Soccer Aid for Unicef 2020 as a Principle Partner to help bring fans closer to the beautiful game 🙌
Soccer Aid for Unicef 2020 returns this September and for the first time ever TikTok will be part of the action. As Principle Partner, the TikTok logo will feature on the Soccer Aid World XI FC shirt sleeves, as well as on the LED perimeter boards during the match. TikTok football fans will also be able to access exclusive behind the scenes content broadcast on TikTok LIVE. And stay tuned, we'll soon be announcing a new creative campaign between TikTok and Soccer Aid 👀
Soccer Aid for Unicef 2020 will take place at Old Trafford this September with comedian Jason Manford, rapper Santan Dave and Manchester United legend Patrice Evra due to make their debuts for the Soccer Aid World XI FC.
Kelly Smith MBE – who was capped over 100 times for England and represented Great Britain at the London 2012 Summer Olympics – is also playing for the first time on a Soccer Aid team, whilst goalkeeper David James, a Premier League stalwart, will also represent England, alongside Joe Wickes, Kem Cetinay and Olly Murs.
Soccer Aid for Unicef is the world’s biggest celebrity football match, raising money to give children the best start in life. Around the world, coronavirus is disrupting everything – it’s closing schools, stopping children getting vital vaccines, and making life in disaster zones tougher than ever. A whole generation of children are in danger.
Soccer Aid for Unicef will help stop the spread of coronavirus and limit the impact on children’s lives. Soccer Aid 2020 is even more special as for the first-time in the match’s history, the UK government and Gavi, The Vaccine Alliance, will both match public donations to Soccer Aid for Unicef, meaning every £1 donated becomes £3 – up to £3 million – until 6 Oct 2020.
Rich Waterworth, General Manager UK, TikTok, said: “Soccer Aid for Unicef has become a mainstay in the sports entertainment calendar and at TikTok we are really looking forward to supporting the event. The match brings together some of the most recognisable celebrity and football talent around and is always hugely popular. As the game is being played behind closed doors this year, fans will be able to get as close to the action as possible with a hashtag challenge and behind the scenes content through our LIVE function.”
Kenneth Shepherd, said: “We are all delighted to welcome TikTok as a Soccer Aid for Unicef 2020 Principal Partner. They are industry-leaders and will bring a new creative element to our media campaign in the run-up to September’s live show. More details on the creative will follow but suffice to say, we are hoping it will encourage Soccer Aid for Unicef supporters to join in! TikTok’s support and generosity is invaluable and partnering with them allows us to raise global awareness of the event and raise important funds for Unicef.”
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