TikTok
Fashion starts on TikTok. From showcasing their latest designs to serving #GRWM looks and #OOTD inspo, to rediscovering trends and championing sustainable fashion, our global community of fashion and beauty creators comes to TikTok to unleash their creativity, inspiring many of the top trends and conversations in fashion today and tomorrow.
Coinciding with London Fashion Week and all throughout Fashion Month, we're thrilled to be celebrating #TikTokFashion and our diverse community of fashion and beauty creators, designers, models, and brands on TikTok that are shaping the future of fashion. From today until October 3, join us and get your style on as we bring you the best fashion and beauty inspo, special moments on and off the runway, creators to watch, brands to love, and so much more.
Introducing the first-ever global #TikTokFashion Collective
Every day, our global community of over 1 billion people discover and are inspired by trends created and driven by creators on TikTok, making fashion more relatable and accessible while redefining the industry. To celebrate the impact of our global creator community across the fashion world, we're thrilled to introduce the #TikTokFashion Collective - creators from around the world who are creatives, designers, and fashion thinkers shaping the future of fashion on TikTok and beyond. From models and photographers to emerging designers to savvy fashion commentators, members of the #TikTokFashion Collective are next-gen talent representing the most exciting voices breaking into the industry, ultimately reimagining fashion through their authenticity, self-expression, and creativity.
Introducing the UK creatives who have been chosen to be part of the #TikTokFashion Collective...
@bernardgarby (433.5k followers)
Bernard quickly gained a reputation as "The Fashion Intellect", regularly featuring on top global fashion creator lists. A seasoned luxury fashion executive at legendary fashion publications such as Harper's Bazaar, ELLE UK, and Esquire UK, this fashion industry insider has turned his TikTok channel into a fashion-obsessed community made up of over 400,000 followers.
@saeedahhaque (234.4k followers)
Saeedah is a self-taught designer with a mission to take back the narrative of Muslim women through her reinterpretation of the abaya into utility wear. Her designs have been supported by Kehlani, AJ Tracey, and Avelino, to name a few. Her most recent collaboration was with Nike, where she showcased the first Nike abaya and niqab.
@hollymarstonn (463.4k followers)
Holly is a body confidence and acceptance content creator who is passionate about fighting for size diversity within the fashion industry. Holly is best known on TikTok for her series "Is It a Fit or Is She Just Skinny?", in which she recreates outfits to see if they work just as well on a plus-size body. She is now branching out into fashion design herself and hopes to have her own fashion label one day.
@yungalyy (1M followers)
Aly is known for his fun fashion content, ranging from styling never-before-seen pieces to everyday #GRWM videos. He also invites his followers to experience events through his eyes with his "Come to this Event with Me" series.
And the global creators who will be joining them in London . . .
@mariajosearroyog, CO (179k followers)
Maria is a content creator focused on sharing inspiring fashion and decor ideas. She loves art and is inspired by her creative passion in everything she does, from her DIY and vintage content to educating her followers on everything they need to know about fashion.
@manustyling1, MX (1.1M followers)
Manu is a Mexican fashion stylist and fashion coordinator with over ten years in the industry. His career has ranged from celebrity styling, editorials, appearances in fashion capsules on TV to being a content creator. His content focuses on explaining the social impact of fashion, along with topics related to fashion styling and personal branding.
@santiagoartemis, AR (117.9k followers)
Santiago is a fashion designer, actor, and visual artist from Argentina. He started his fashion journey at the age of 19 when he had the opportunity to dress Katy Perry. After being named one of Remix Vogue's 10 global finalists for Remix Vogue Italia in 2016, he launched his ready-to-wear clothing line, Vurda, the following year. He is well known for his docuseries, "No Hay Tiempo Para La Vergüenza," which follows the journey of his life and career, as well as his autobiography "Artemis: El Chico del Fin del Mundo."
@rana.reviews, EG (1.1M followers)
Rana is a beauty, lifestyle and fashion creator from Egypt. After initially studying architecture and inspired by watching her mom get ready everyday, Rana started to post content focused on vlogs, hacks and #GRWM videos. After gaining an audience, Rana was inspired to keep creating and was named the Top Beauty Creator at the TikTok Awards (MENA) in 2022.
During Fashion Month, members of the collective will be invited to take part in local Fashion Week events and work with TikTok to share content from the most exciting moments of Fashion Month. Our global community can follow along the #TikTokFashion Collective to get their take on the top trends, and go behind-the-scenes at exciting industry moments. Content from the #TikTokFashion Collective will also be featured in our Fashion Month Hub, making it easier than ever for our community to follow along with their Fashion Month journeys. Get to know more about the #TikTokFashion Collective via our lookbook!
Showcasing London Fashion Week with Karla Otto PR agency
TikTok's culture of authenticity fuels discovery and inspiration, allowing trends to take off on and beyond the runway and empowering brands to connect with a bigger audience. Throughout 2023, #TikTokFashion and #BeautyTok global views have increased by 300%, bringing together one of the fastest-growing and dynamic communities on the platform.
With TikTok users on fashion journeys being 1.2x more likely (vs. other platform users) to discover new brands and products on the platform*, we continue to actively support fashion and creative industries around the world through strategic partnerships that celebrate and open up new opportunities for designers, brands, and small businesses. TikTok has partnered with some of the top Fashion Weeks around the world, including Milan Fashion Week (Camera Moda), Copenhagen Fashion Week, London Fashion Week (BFC NEWGEN), among others.
This year, we're delighted to be partnering with the renowned Karla Otto PR agency to elevate the #TikTokFashion collective experience on-ground at London Fashion Week events. Stay tuned for further exciting updates on what's to come during London Fashion Week and beyond!
Explore the digital runway with the Fashion Month Hub
For this year's Fashion Month, we're making it easier than ever to stay up-to-date with all the latest trends and moments with our Fashion Month Hub, which you can access by searching keywords like "Fashion Month" or "Fashion Week". Featuring the latest content from creators, brands, and publishers around the world, the Hub will also feature tailored tabs, including "From the Runway", "Trending," and "Behind the Scenes" to help fashion enthusiasts discover just what they're looking for.
Vanessa Craft, Global Head of Lifestyle and Education at TikTok said "On TikTok, fashion and beauty go hand in hand with creativity, diversity and authenticity. It's been incredible to see fashion and beauty creators achieve success on and beyond our platform. As we welcome Fashion Month, we are looking forward to inspiring our global community by bringing them closer to the runway, introducing unique experiences, and spotlighting fashion's most talented voices - everything that's shaping what's trending tomorrow on TikTok and beyond,"
Showcase your style with #TikTokFashion
Throughout the most exciting month in fashion, we invite you to share your best looks, favourite aesthetics, and more by tagging #TikTokFashion.
Join us for an exciting month of programming throughout Fashion Month and celebrate the trends, creators, brands and moments that make TikTok fashion's most diverse, authentic and inclusive destination today and tomorrow!
New to TikTok and want to discover more #TikTokFashion? Getting involved couldn't be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
*Source: TikTok Marketing Science Global Retail Path to Purchase conducted by Material, August 2021
