Law grad and fashion fanatic Ambika Dhir might be confined using supermarket aisles as her catwalk at the moment, but she isn't letting that stop her from sharing her outfit inspo and styling skills with her 78,000 followers on TikTok.
A huge advocate of having fun with fashion, Ambika draws her outfit inspiration from art, TV shows and sometimes even her mum's closet! An eye on sustainability, you'll often sport Ambika challenging herself to create looks styling one item in countless different ways.
So whether you're trying to plan your post-lockdown wardrobe, keeping it stylish on daily zoom calls, or simply struggling to think up outfits that don't involve joggers, Ambika is here to teach you how.
In our latest TikTok Creator Spotlight, we sat down with Ambika to find out what's keeping her fashion forward...
What do you love most about TikTok?
The algorithm and the audience that come across my videos. The For You page is really called 'for you' for a reason! I love that I can come onto TikTok and find some great content to flick through, no matter my mood or what I want to watch, straight away. There's something for everyone and I love how tailored it is to you!
Alongside that I'd say my audience are what I love most because they're such a supportive and creative crowd: you'll get bored of me saying creative by the end of this, but I can't help it! TikTok really is an amazing creative outlet.
Why is TikTok right for your content?
I love that TikTok is 'less curated' than some of its counterparts. I can put out any creative content that comes to mind without having to worry about 'aesthetics' or a grid. As someone who isn't used to talking in front of the camera, TikTok is the perfect platform to give me the flexibility of showing off my style and personality without having to talk and still make videos (hopefully) interesting to watch!
What is your favourite effect?
I love when people are able to do that smooth 'zooming into the frame' thing. I think @nathns is known for it. It's so much harder to do that it looks!
What is your goal on TikTok?
I think my goal would just be to find and build a strong community of like-minded individuals. I already feel so lucky to be a part of such a fun community and I'd love to grow that! I still find it surreal that people enjoy the content that I put out, and actually want to come back for more!
Who do you follow on TikTok, and why?
I actually follow a really big range of people who create in a lot of different niches. I think every person I follow is extremely talented and usually they're creators I get inspired by myself. One of my favourite fashion creators is @hdnsnotarnd as she constantly pushes boundaries on different ways to layer clothing and create interesting outfits. Two of my favourite 'aesthetic' creator accounts are @coffeebae97 and @audreysaurus as not only are their videos are beautiful, but I've learnt a few different food & coffee recipes to try from them.
What is on your TikTok feed?
Quite honestly, it's such a mix! I think I'm on a mix between FashionTok, dog/puppy videos, FoodTok and sarcasm/humour videos. The Remi the Ratatouille musical TikToks were on my feed for the longest time.
What’s your favourite TikTok that you've made to date?
I think it's between 'Outfits Inspired by Paintings' and my most recent reel of '13 Outfits using One Pair of Shoes'. Creating and planning the outfits for the paintings was my most artistic video, but the outfits shown my '13 Outfits' video are most true to my own style, and I was so excited that people loved those!
What kick started your passion for fashion?
When I was younger, I was quite introverted and found it difficult to socialise/figure out where I fit in. I think my parents really encouraged me to express myself through clothing and to experiment- they were always supportive of me trying new looks. I think I found that as I wore different outfits, I found myself becoming more confident and it all grew from there! As I got older, I became more interested in the nuances of fashion rather than just my style, so I'm trying to get better at being able to reference different time periods/designers in my fits and find a style true to me.