From the US to Australia, to Japan to South Africa — TikTok creators across the world are redefining culture and making a positive impact on and off the platform. Today, we're excited to unveil The Discover List 2025, a global showcase of 50 "creators to watch” across five categories: Educators, Foodies, Icons, Innovators, and Originators.

The Discover List’s featured creators are sparking trends and inspiring audiences around the globe — from Foodie @logagm's videos that made cucumber salads our summer obsession to Originator @dasha's hit “Austin (Boots Stop Workin)” that sparked a viral dance craze, The Discover List honorees are shaping the future of content creation. Scroll below to see the featured creators in each category!

"At TikTok we are committed to celebrating our incredible creator community. Today we are thrilled to unveil The Discover List 2025 — a showcase of 50 creators to watch from across the world," said Kim Farrell, Head of Creators at TikTok, "From the Educators who are inspiring their communities to learn something new, to the Icons who have entertained audiences with their unique point of view, we are proud to be a space where new talent can be discovered and authenticity can truly thrive."

Want to learn more about each of the creators on this year's list? Check out The Discover List 2025 Lookbook for creator bios, additional photos, and quotes!

@tiktok #TheDiscoverList ♬ original sound - TikTok

Educators

From inspiring their followers, to advocating for change, these creators educate their community and entertain along the way. Whether they're teaching languages, exploring new technology, or highlighting ancient history, Educators encourage us to discover something new and to learn more about the world.

  • @adam_mirek (Warsaw, Poland) - Adam Mirek
  • @aslanpahari (Sydney, Australia) - Aslan Pahari
  • @botagozomarova2 (Alakol District, Kazakhstan) - Botagoz Omarova
  • @divedivelive (Hawaii, USA) - Brittany Ziegler
  • @englishmakesnosense (Wisconsin, USA) - SL Rockfish
  • @fahadacademy (Riyadh, Saudi Arabia) - Fahad Saad M Almutairi
  • @ladyspinedoc (Georgia, USA) - Dr. Betsy Grunch, MD
  • @roy.kanyi (Nairobi, Kenya) - Roy Kanyi
  • @the_mrskelly (Texas, USA) - Deidre Denise Kelly
  • @thehistorygossip (Oxford, United Kingdom) - Katie Kennedy

    • Foodies

    Foodies are taking viewers on mouthwatering adventures across the For You Feed, inspiring #FoodTok trends around the globe. They’re all adding their own creative spin on cuisine through #cooking, #baking, and more — and it’s all delicious.

  • @amrelhady_ (Cairo, Egypt) - Amr el Hady
  • @biteswithlily (Sydney, Australia) - Lily Huynh
  • @chefabbys (Accra, Ghana) - Abena Amoakoaa Sintim-Aboagye
  • @logagm (Ottawa, Canada) - Logan Moffitt
  • @notorious_foodie (London, United Kingdom) - Notorious Foodie
  • @rappingchef (Texas, USA) - Joshua Williford
  • @review.rraigon (Bangkok, Thailand) - Onjira Malee & Thanadech Propasart
  • @themoodyfoody (Florida, USA) - Toni Chapman
  • @tspiceskitchen (Lokoja, Nigeria) - Tosin Samuel
  • @veganewunder (Berlin, Germany) - Chris Washington

    • Icons

    These creators need no introduction — they embody trends and culture and make an impact every day. They're well known on and off TikTok and are changing the game for content creators everywhere. They live and breathe TikTok culture and inspire others to do the same.

  • @aqeeelstar (Kuwait City, Kuwait) - Aqeel Al Raesi
  • @ayame.p (London, United Kingdom) - Ayamé Ponder
  • @charityekezie (Abuja, Nigeria) - Charity Ekezie
  • @guywithamoviecamera (New York, USA) - Reece Feldman
  • @jaadiee (Mainz, Germany) - Jannik Diefenbach & Grandfather, Alojz
  • @juliansewell (Auckland, New Zealand) - Julian Sewell
  • @madisontevlin (Toronto, Canada) - Madison Tevlin
  • @mreviatar (Rishon Lezion, Israel) - Eviatar Ozeri
  • @thekingofchemo (London, United Kingdom) - Iain Ward
  • @zeewhatidid (London, United Kingdom) - Zainab Jiwa

    • Innovators

    Innovators put a new twist on what it means to be a content creator. They are pioneers in their fields who have a unique point of view in their content, and are not afraid to experiment and try something new.


  • @cinema.joe (California, USA) - Joe Aragon
  • @deadnosuke (Tokyo, Japan) - Shinnosuke
  • @iamchriskabeya (Montreal, Canada) - Chris Kabeya
  • @ibnhattuta (Amman, Jordan) - Kasem Hato
  • @ladyyasmina1 (California, USA) - Yasmine Sahid
  • @phenixsoul (London, United Kingdom) - Lyric Mariah Heard
  • @tahertravels (Dubai, United Arab Emirates) - Taher Musafir
  • @theoshakes (Auckland, New Zealand) - Theo Shakes
  • @unlabeled_ (Berlin, Germany) - Paula Küttner
  • @zerobrainer0 (Dar Es Salaam, Tanzania) - Fanuel John Masamaki

    • Originators

    Originators are the artists who share the music we live for. They inspire the aesthetics, the movements, the anthems. Originators are the heart of TikTok — they have a finger on the pulse of culture and create the soundtracks that define the year.

  • @dasha (Tennessee, USA) - Dasha
  • @djagonline (London, United Kingdom) - DJ AG
  • @igobylu (California, USA) - LU KALA
  • @jazeek99 (Nordrhein-Westfalen, Germany) - Jazeek
  • @leostaytrill (London, United Kingdom) - LeoStayTrill
  • @nxdia (London, United Kingdom) - Nxdia
  • @parispalomaofficial (London, United Kingdom) - Paris Paloma
  • @tiamiscihk (Saddle Lake, Canada) - Tia Wood
  • @titom_official & @yuppeyeager (Johannesburg, South Africa) - TitoM & Yuppe
  • @tuckerwetmore (Tennessee, USA) - Tucker Wetmore

    • Celebrating Creators to Watch

    We're thrilled to highlight our Discover List honorees as we continue building a unique platform where over one billion people come to be entertained and learn something new. Whether they’re starting trends, or redefining what it means to be an Educator, Foodie, Innovator, Icon, and Originator, these creators are the true definition of authentic expression, and we can’t wait to see what they do next.

    TikTok is a unique place because of our incredible global community, and the process for selecting creators for The Discover List 2025 was also community-driven. Creators were nominated by our global team, and we evaluated which creators have been making a significant impact on and off the app over the past six months. Measurement levers included (but were not limited to): video creations, views, account growth, likes, comments, interactions with followers, and content that has sparked global conversations.

    Photo credit for all creator images for The Discover List 2025 is: TikTok/Angella Choe @angellachoe