Every day, the people behind small businesses leverage TikTok's sound and music tools to take us inside their world. A food truck owner uses voice over to share their take on the newest food trend. Two entrepreneurs use the "Small Biz Glow Up" soundtrack to showcase their growth. Through the power of sound, TikTok gives businesses an easy and fun way to share their story, connect with new communities, and become innovative storytellers.

TikTok is a home to small businesses, with 58% of TikTok users saying that they discover new brands and products on the platform, and 44% saying they immediately went out to buy something they discovered on the platform. (1) TikTok is excited to launch TikTok Sounds for Business. This collection of custom sounds is designed as templates for easy content creation. With a mix of music, voice over, and other directional sound cues, the sounds are made to help businesses of all sizes create quick, engaging, and creative content for the TikTok community.

The Power of Sound

Sound is the universal language of TikTok that sparks global trends, inspires endless creativity, and unifies communities around the world. The sound-on nature of TikTok has also inspired brands to engage audiences in new and surprising ways. If properly utilized, music can contribute to brand awareness and favorability. In fact, if a brand's TikTok video features a song a user likes, 68% of users say they remember the brand better, and 62% say they're more curious to learn about the brand. (2)

Sounds for Easy Content Creation

Sounds for Business are designed to help small businesses create easy, fun, and engaging content to help them show up and stand out. With a track list of 10 custom sounds that prompt the community to show off their most popular products, packing and shipping process, reasons to shop small, and other directional queues, its easier than ever to create engaging content. In the two months Sounds for Business have been available, they have ranked in the 1% of sounds in creates, views, likes and shares on the Commercial Music Library.

Available on the Commercial Music Library, Sounds for Business can be used in organic and paid content to help highlight products, engage new audiences, and connect with new communities. The sounds are pre-cleared for commercial use on the TikTok platform, so businesses don't have to go through the lengthy process of obtaining licenses on their own.

At TikTok, we are committed to creating innovative tools to help businesses of all sizes connect with audiences in unique and engaging ways. We can't wait to see how businesses use Sounds for Business sounds by using #soundsforbusiness in their video captions.


  1. TikTok Marketing Science US Path-to-Purchase Part 2 Research 2022, conducted by Material
  2. TikTok Marketing Science, US Music Perceptions Research 2020, conducted by MRC Data 2. TikTok Marketing Science, US Sound On Part