On what would have been his 74th birthday, we are thrilled to announce that the music of David Bowie is now available to the TikTok community. An account in Bowie’s memory has launched in partnership with Warner Music Group, Sony Music Entertainment and The David Bowie estate.
Celebrating one of the greatest stars of the musical universe, David Bowie’s music catalogue is now available through yet another medium, ready to excite and inspire a whole new generation of fans. His TikTok channel is live at @DavidBowie featuring iconic videos from his life and work across over five decades of innovation and reinvention.
Tracks such as Heroes, Space Oddity, Let’s Dance, Fame, Rebel Rebel, Life on Mars?, and Ashes To Ashes now feature in a dedicated playlist on the TikTok Sounds page. On Sunday 10th January to mark his passing five years ago, TheStarman hashtag challenge (#TheStarman) will launch. Using the track Starman - first released in 1972 as the lead single from The Rise and Fall of Ziggy Stardust and The Spiders from Mars - the TikTok community will come together to celebrate his life and work, recreating his iconic looks across the years.
A pioneer in music and fashion, David was - and remains - a cultural icon. He was never afraid to push boundaries and was always first to embrace new technology to reach his global fan base.
“The absolute transformation of everything that we ever thought about music will take place within 10 years, and nothing is going to be able to stop it.” David Bowie - July 2002
Paul Hourican, Head of UK Music Operations at TikTok said: “We are truly honoured to welcome David Bowie and his music to TikTok. He remains one of the most influential and acclaimed artists of all time and his music has defined multiple generations and cultural moments. We know the excitement our community will find discovering his music and creating using the indisputable Bowie sound.”
David Bowie is the latest icon of British music to be made available and celebrated across TikTok. In the past few months, the works of Queen, John Lennon and George Michael came to the TikTok sounds library for the community to enjoy and use in their TikTok videos.
Keep an eye out for our next run of TikTok music challenges here on the Newsroom. At the end of last year, we rewound time with our #BackToTheMusic challenge where users used songs on TikTok to recreate iconic scenes from music videos of the '80s, '90s and '00s.