TikTokTikTok creators document the challenges from the recent US #SnowStorm! Take a deeper look at the content with this new feature in addition to top videos, creators, songs, and effects.
Current Top Trend: #SnowStorm
A special call-out for the rise of content related to the severe weather that has impacted the country, with a lot of it centered around snowstorms in Texas. From cooking outdoors, to daily diaries, and crucial tips for saving energy, the TikTok community was extremely reactive to these recent weather anomalies.
The severe weather marked a moment where the TikTok community was able to act as citizen journalists and share their experiences on-the-ground. Given the concentrated nature of the weather, and the way in which Texas became disconnected for several days, TikTok provided a distinct perspective on the reality of the situation. TikTok users were able to give insight into their unique experiences: their struggles, their perseverance, and their perspective.
Similar to the way in which content related to the Presidential Inauguration gained prominence in-app, this reactive form of content creation continues to grow. Perhaps more importantly though, TikTok is providing an outlet for users to give deeper insight and create a human connection to moments that often get lost in the traditional news cycle.
Notable Video
Hot Track: SugarCrash!
ElyOtto's undeniably catchy hit song "SugarCrash!" has been steadily gaining popularity among TikTok creators since February despite being released in April of 2020. The upbeat tune became the top used song on the platform this week, translating into off platform success as well with over 40 million streams on Spotify. We're excited to see how far this song can climb in the wake of this recent success.
Hot Effect: Women's History Quiz
TikTok kicked off Women's History Month with the new Women's History Quiz effect. Creators can take a quiz featuring questions covering the important moments for women's progress in the United States. How much do you know?
Creator Spotlight: @kentai.haven
Kenyon is a creative mathematician who is known for his mind-blowing height guessing videos. Since he was young, he's known that he wanted to show the world a different way of problem solving. He believes the Black community is underrepresented in the Science, Technology, Engineering, and Math (STEM) world, and he wants to help change that.
