Going Behind the Breakthrough with Ravyn Lenae

Friday 27th June: Today TikTok launches the latest campaign in its latest Behind the Breakthrough series with Ravyn Lenae and her smash hit 'Love Me Not'.

The new campaign features the R&B singer-songwriter from Chicago, Ravyn Lenae (429k followers), whose track 'Love Me Not' first went viral on TikTok, which led to huge chart success around the world.

Ravyn Lenae said: “On TikTok a lot of people are discovering me for the first time. I’m excited for them to really get to know me. When I first put this song out I knew it felt big but to now have the validation of people on TikTok almost a year later has been crazy. I've been seeing a lot of covers of the song and people's interpretation of it. Artists dream about their songs being able to reach new people. I'm happy that I'm bringing people together through my music.”

Ravyn Lenae has 429k followers on TikTok, and 'Love Me Not; inspired over 4 million video creations and over 10 billion video views. The track has now spent 12 weeks on the Billboard Hot 100 (currently at number 17 and rising) and 17 weeks on the UK Official Chart (peaking at number 2).

Behind the Breakthrough is a documentary-style series which captures TikTok breakout artists reflecting on how their music and career has been transformed by TikTok and its community. The series has already featured Gigi Perez's 'Sailor Song', Malcolm Todd's 'Chest Pain (I Love)' and Alex Warren's huge hit smash 'Ordinary'.