TikTokTikTok users repurpose lines from Hamilton to create the #NobodyNeedsToKnow top trend. Take a deeper look at content form this trend in addition to top videos, creators, songs, and effects in this week's content newsletter.
Current Top Trend: #NobodyNeedsToKnow
Hamilton has been trending even more than usual within TikTok since the film was released on Disney+, and this week, the community took the next step by building a trend around a very specific sound from the musical. Using excerpts from the tracks "Say No to This" and "The Reynolds Pamphlet," the songs combined to create a clear story, perfect for TikTok creation. The lyrics used tell the story of Alexander Hamilton's secret affair, and his later public admission to the scandal.
TikTok users followed the same concept, by using the audio to tell stories of sharing things that might better be kept private. The success of #NobodyNeedsToKnow can be attributed to the logical name that coordinated with the audio, and the ease of video creation.
This trend shows us that audio still drives formats, and that concise, digestible storytelling powers trends. In addition, this continues the trend of users taking popular brands/properties and breathing new life into their content. This was an incredible trend, and incidentally, a great organic advertisement for Hamilton.
Notable Video
New Effect: 👁️👄👁️
The 👁️👄👁️ effect takes a popular comment and brings it into users videos as a creative effect. The series of emojis is used as a reaction when users are left at a loss for words and only think, "well this is awkward." This effect lets users bring this common reply into their videos and create even more relatable content.
Hot Track: Backyard Boy
The consistent kick drum and laid back vocals of Claire Rosinkranz's "Backyard Boy" makes it the perfect backdrop for visual storytelling and TikTok creators have used this tune to drive the "Life is a Game" trend. These videos show creators making daily choices and show how TikTok videos can entertain and engage through unique storytelling paired with catchy tunes.
Creator Spotlight: Dr. Hunter Finn
Dr. Finn is your standard dancing veterinarian who's used his account on TikTok to educate users on owning pets. Before joining TikTok in February, the shy vet found it challenging to be himself on other platforms but thanks to TikTok, he's been able to reach countless users and even grow his business. This is just one of many examples of educators and small business owners connecting with others through the app.
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