TikTok Pledges $1M in Ad Credits for US Small Businesses

In honor of Small Business Month, TikTok is spotlighting entrepreneurs and rolling out new tools, resources, and programs to help them grow.

Small businesses are the heart of innovation, culture, and community across the United States—and on TikTok, their impact is bigger than ever. Among the 170 million users in the U.S., more than 7.5 million businesses, from family-run shops to emerging brands, are leveraging TikTok to grow and connect with new audiences.

From Ella Livingston at Cocoa Asante (@cocoaasante) leveraging a rave review from creator Keith Lee to hire a team and expand her business globally, to Kelly Bozigian at Coastal Caviar (@shopcoastalcaviar) launching her handmade charm necklace brand on TikTok and hitting $1M in revenue in six months — TikTok has become a powerful launchpad for entrepreneurs.

Nearly three-quarters (74%) of businesses on TikTok say the platform has helped them scale, from hiring more employees to expanding their reach. This Small Business Month, we’re celebrating the entrepreneurs, creators, and dreamers who turn passion into thriving businesses every day on TikTok, and spotlighting new programs and success stories to empower small businesses to achieve big things.

Investing in Small Businesses

In our commitment to help small businesses accelerate their growth, TikTok is launching a series of nationwide initiatives, including ad credits, mentorship, and educational resources, designed to support, spotlight, and supercharge entrepreneurs.

• $1 Million Ad Credit Giveaway: TikTok will award US small businesses with ad credits to help entrepreneurs scale their businesses.
• Small Biz Fest TikTok Academy Webinars: Starting May 15, join us for a weekly webinar series offering expert guidance and cutting-edge strategies to launch effective campaigns and make the most of TikTok’s business tools.
• 100 Ways to Grow on TikTok: Check out our video podcast series featuring stories and insights from small business owners and brands, designed to inspire and inform.
• Small Biz Fest Roadshows: Open to small business owners, join TikTok in LA, NYC, and Austin to learn how to maximize your small business presence on the platform.

To enter for a chance to win ad credits, experience all the small business-focused content, and sign up for a roadshow event, please visit tiktoksmallbizfest.com.

Driving Discovery Through TikTok Shop

TikTok is where discovery happens, and for small businesses, that often means real growth. Local brands are turning moments into milestones thanks to TikTok Shop.

Success stories like BossUp Cosmetics (@bossupcosmetics) prove what’s possible. Founder Aaliyah Arnold launched her viral, color-changing lip oil and grew her business by 500% after joining TikTok Shop, selling 500K+ units and even buying her first home at just 20 years old.*

Or Final Boss Sour (@finalbosssour), whose ultra-sour treats, viral taste tests, and creator love led to product sell-out drops and a cult following, all powered by the TikTok Shop community.

From viral beauty finds to crave-worthy snacks, TikTok Shop is where small businesses get discovered, build community, and turn everyday scrolls into sell-out success. This Small Business Month, join us in celebrating and supporting small brands, shop standout products from May 27–29 through the in-app banner and dedicated Small Biz Fest tab.

During Small Business Month, TikTok Shop is also celebrating small businesses at state capitols in New York and Texas. Through conversations with policymakers, locally owned small businesses on TikTok Shop can share the economic impact the platform provides in their home state.

At TikTok, we believe small businesses fuel more than the economy - they shape our culture and community on the platform and beyond. That's why we're proud to support their journeys and successes not just in May, but year round. From new features and educational programming, to live activations across the country, TikTok is here to help businesses not only be seen, but truly grow.

Explore additional resources at tiktoksmallbizfest.com or by following @TikTokForBusiness.

*This is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.