TikTokFollowing our third year as the Official Partner of Festival de Cannes to bring the #TikTokShortFilm competition to life, and our recent presence at Sundance Film Festival, we're excited to collaborate with the Academy of Motion Picture Arts and Sciences and Disney Entertainment to bring one of the biggest nights in entertainment to our community — the 96th Oscars®. We're thrilled to continue to provide creators an opportunity to be discovered by over 1 billion people around the world while making an impact on the film and entertainment industry's biggest projects and events.
#FilmTok, where cultural moments like the Oscars® turn into cultural movements, highlights a community who will be hard at work predicting and analyzing everything about the awards — from industry insiders who pull back the curtain on the movies we love, to the studios that bring us our favorite films. This influential community continues to create a collaborative environment where movie fans share, learn, and engage with their favorite films and entertainers. With 1.7M total posts — more than a 70% increase compared to last year — #FilmTok and #MovieTok‘s influence on the entertainment industry cannot be understated. We applaud the creativity and impact of our community all year long, but are especially excited to see how their entertaining, insightful, and educational videos come to life during awards season.
Tune in LIVE from the Red Carpet with @cinema.joe and @ladyyasmina1
The creativity and authenticity that lives on TikTok for emerging talent and the film industry is undeniable, as creators and partners continue to foster growth opportunities and real world collaboration. On March 10th at 4:00 pm ET / 1:00 pm PT, #FilmTok creators Joe Aragon (@cinema.joe) and Yasmine Sahid (@ladyyasmina1) will bring the TikTok community directly to the Oscars® red carpet as they host a LIVE streamed on @tiktok, @oscars, and @abcnetwork in the US. They'll interview attendees, spotlight this year's nominees, and share a behind the scenes look from the carpet. Find out more about our creator hosts below:
- @cinema.joe - Joe Aragon is a film and television content creator known famously as Cinema Joe. With his outgoing and positive personality, his film and tv content has set itself apart in the digital sphere — from rankings and reviews to sharing interesting facts and statistics, to hosting his podcast, House of Cinema, he has garnered a continuously growing community of over 1 million engaged followers who love to see what he’s sharing to watch next.
- @ladyyasmina1 - Yasmine Sahid is a content creator, comedian, actress, and musician. During the pandemic, she honed her sketch writing skills and began to post more consistently on social media — Yasmine is determined to establish herself as the next renaissance woman of entertainment
Experience the Oscars® through Our in-app Search Hubs, Exclusive Content, and More
For cinephiles and film buffs, there's no shortage of Oscars® content on TikTok — be sure to follow along by accessing our interactive experience on TikTok where movie fans can come together. Search "Oscars" to check out the in-app Oscars® Search Hub, featuring the latest content, speeches, effects and voting polls leading up to the night. Or, complete fun film-related tasks to receive themed profile frames and show off your knowledge by posting with #Oscars to get involved in the conversation.
The TikTok Effect House community also continues to bring creative, immersive storytelling to life through fun and expressive features; creator Eddy Adams (@eddyin3d) has created an official "Oscars® My Top Three" effect, which allows creators to pick their top three films from this year's Best Picture nominees. Head to @oscars on TikTok to try out the effect yourself!
Discover #FilmTok IRL
This year, #FilmTok rallied around movie aesthetics, story plots, songs, and sounds, creating trends that built appreciation for some of this year's nominees. While "Barbenheimer" focused on combining the antithetical aesthetics of Best Picture nominees Barbie and Oppenheimer, Spider-Man: Across the Spider-Verse sparked trends based around the movie's plot as seen in the "Canon Event" trend, which has inspired more than 68K posts globally.
Throughout awards season, nominees and entertainment talent continue to bring fans alongside them virtually. Best Supporting Actress nominee Danielle Brooks (@thedanieb) has been documenting her award season experience on TikTok, showcasing fashion looks and speeches from earlier this season; host Jimmy Kimmel (@jimmykimmellive) is sharing several interviews with notable nominees ahead of the big night; and we're keeping an eye on Francesca Scorsese (@francescascorsese) to see if her legendary father, Martin, makes an appearance.
For the first time, we're bringing #FilmTok to life as the official co-host of The Hollywood Reporter's Nominees Night party in West Hollywood, celebrating the hard work and success of past and present nominees. In addition to Nominees Night, we're hosting a group of local and international creators for official TikTok watch parties in Los Angeles and around the world — where they can discuss film analysis, red carpet looks, and predictions together in person.
Celebrating Entertainment on TikTok and Beyond
The next generation of entertainers and film critics is on TikTok: from red carpet hosts Joe and Yasmine, to industry connoisseurs like Reece Feldman (@guywithamoviecamera) and Amelia Dimoldenberg (@ameliadimz); to film enthusiasts like Megan Cruz (@jstoobs) and Chris Rudd (@moviesaretherapy); and to fashion reviewers like Mandy Lee (@oldloserinbrooklyn), Taylor Wang (@taylorwjc), and Olivia Layne (@olivialayne6); the creativity and opportunity for discovery on TikTok provides creators and partners continued growth opportunities — creating real-world impact that is unlocked at a pace unmatched by any other platform.
We're excited to see #FilmTok come to life throughout the 96th Oscars® and beyond. Be sure to search "Oscars" on TikTok to view the in-app Oscars® Search Hub — and don't forget to tune in to @tiktok, @oscars, and @abcnetwork on March 10th to catch Joe and Yasmine host TikTok LIVE on the red carpet!
