At TikTok, we view each day as an opportunity to fulfill our safety commitment by nurturing the well-being of the over 1 billion people who use the app. And doing so means working to foster space where difficult conversations, like those around mental health challenges and eating disorders, can take place.
This week marks Eating Disorders Awareness Week (February 27 - March 5, 2023), a time to educate people on the impact eating disorders and disordered eating can have and extend compassion and care to those dealing with them. We're lending our support to this year's theme, "It's Time for Change" through our in-app campaign spotlighting the creators, resources, and organizations we're partnering with to help foster understanding, reduce stigma, and support recovery.
Advocating for change
This week we're partnering with the National Eating Disorders Association (NEDA) and the National Alliance for Eating Disorders (The Alliance) to raise awareness about eating disorders. On TikTok people can find more information about this year's Eating Disorder Awareness Week and links to NEDA and The Alliance's life-saving resources, including tips on how to support a loved one dealing with an eating disorder, and access to the organizations' confidential helplines and treatment options.
We want everyone to feel safe and supported each time they come to the platform. We know that eating disorders are complex and can present differently from person to person. To help show the diverse forms that they can take and challenge systemic biases—all week long, our community can share their experiences and recovery journeys on TikTok using #ItsTimeforChange. Our hope is that our community feels empowered to express themselves authentically around challenging life experiences.
Aiming for the highest
Eating disorders are a complex and pervasive. We strive to approach the issue with the nuance and care our community deserves. We do not allow content that promotes or normalizes eating disorders or disordered eating, and we redirect searches for phrases related to eating disorders by providing access to National Eating Disorders Association's Helpline and a disordered eating guide that can also be found in our Safety Center.
We recognize that what is triggering for one person may not be triggering for another. To give our community more control over their TikTok experience, we've introduced a way for people to filter videos with hashtags or phrases from their For You feeds. We value the trust of those dealing with an eating disorder have in us, and we're committed to continuing to develop policies, work with partners, and introduce measures that promote the well-being of each person that comes to TikTok. It's time for change, and we want to be part of it.
“Eating disorders impact the lives of 28.8 million Americans and millions more around the world. Those aged 12 through 25 make up 95% of cases. Eating disorders are serious mental and physical illnesses that can affect people of all genders, ages, races, religions, ethnicities, sexual orientations, body shapes, and weights. NEDA is excited to broaden a collaboration with TikTok to more responsibly use social media as a platform to connect people with the resources they need and foster support, compassion, and care for those living with an eating disorder.” - Sarah Chase, VP of Communication & Marketing, National Eating Disorders Association (NEDA)
"The National Alliance for Eating Disorders is thrilled to be working with TikTok in an effort to raise awareness and elevate the conversation surrounding eating disorders. With more than 29 million Americans that will experience an eating disorder in their lifetime, this year's theme, "It's Time for Change," is even more meaningful and significant. Now is the time for more equity, inclusion, access, outreach, early-intervention, education, representation, advocacy, and awareness. We are grateful to have a national platform and together we can help connect individuals to life-saving resources, and foster support for those living with an eating disorder and their loved ones" - Johanna Kandel, Founder & CEO, National Alliance for Eating Disorders