Robert Lucas, aka @thesweetimpact, is an IT professional and self-taught cake artist who shares the process behind his cake creations on TikTok. He is known for his fantastical artistry, modeling cakes after iconic pop culture references like Nike Air Jordans, Beauty and the Beast, Space Jam and more. He was also honored as a Foodie on The Discover List for his creations. Read more below to find out how Robert finds inspiration for his creative cake videos!


@tiktoknewsroom Next up in our Creator Spotlight Series is Black TikTok Trailblazer @thesweetimpact ♬ original sound TikTok Newsroom


What does it mean to you to be part of the Black community?

Being a part of the Black community allows me to find fellowship in others that are just like me. It’s a place where I can fit in without prejudiced assumptions of my character or morals.


How has the TikTok community inspired you?

The TikTok community has been so supportive and inspiring. When I first joined TikTok, I saw how other creators had been successful on the platform and impacted the entertainment industry. The creators and community on TikTok inspire me to share my work and content.


What are some of your passions on and off of TikTok?

I love working out, baking, cake decorating and singing.


How did you come up with your TikTok username?

I wanted something memorable that also had meaning behind it. My content primarily focuses on cake making, so I wanted to name it something sweet. I heard people say that I leave a “sweet impact” on the community, so that’s how it came to be.


What is your advice to someone who wants to get into cake design making?

I would encourage people trying to get into cake design to have patience – don’t expect whatever you make to be at the same level as what you would make in a month, a year or two years from now. Most importantly, don’t let your first bad attempt at creating something stop you from making something amazing.