Following our 'Celebrating #BlackTikTok' announcement earlier this month, we're continuing to honor the impact of Black TikTok by spotlighting pioneers across the creator community throughout the rest of Black History Month.
First up is Masani Bailey, known as @cultureunfiltered on TikTok. Masani, former radio host and music blogger, spearheads Culture Unfiltered which is a hub for music discovery and dialogue surrounding popular culture and trending news in music. Learn more about Masani's approach to TikTok and content creation below!
What does it mean to you to be part of the Black community?
To me, being a part of the Black community means sharing a common story — a story with a rocky start that is still being written. It is a story riddled with tradition, overcoming obstacles, enlightenment and scary truths, however, it is also a story of hope and triumph.
How has the TikTok community inspired you?
The TikTok community has inspired me to create with no bounds. It has showed me that content can build communities and make the world a better place through storytelling and speaking about your passions.
What are some of your passions on and off TikTok?
My passions include writing, reading, playing my viola, roller skating and attending live concerts.
Do you remember when you first went viral?
Yes, it was really weird! At the time, I was making my content for a smaller audience that knew me, but when my content went viral and it was all over TikTok, I wasn’t sure how my opinions would be received. That was a little nerve-racking, but at the same time it was great because my opinion was from the viewpoint of a Black woman. A lot of times, our viewpoints aren’t spread across social media in the way that they should be.
How did you come up with your username?
I always wanted to start a blog and had 'cultureunfiltered' in mind because it’s catchy and says something without saying too much. It fits my channel because I talk about pop culture that interests me, while providing my honest opinions.