With Fashion Month in full swing, our latest Creator Spotlight focuses on TikTok style maven @that.daniela; a model who has starred in a number of impressive brand campaigns, including for iconic designers Mulberry and Burberry.
A fashionista to the core, she has been wowing our community with her fashion forward looks on TikTok since March last year. From showing off streetwear styles to embracing autumn knits, one thing is for sure - we're seriously envious of her wardrobe!
Daniela has also been showcasing her jet setting adventures as she travels around the globe for fashion shoots, including lust-worthy destinations like Barcelona and Slovenia. Those are some work trips that we wouldn't mind going on!
With this season being Daniela's first ever London Fashion Week, we sat down with her to talk all things NEWGEN and find out what inspires her...
What are you most looking forward to during London Fashion Week?
It’s my first London fashion week so personally the experience as a whole. Being able to get a first look at the works of art created by the NEWGEN designers is a dream come true. Also, I believe fashion week is a time when people from all parts of the industry come together to celebrate what fashion truly is and I cant wait to feel the buzz of it all. Having adored fashion for so long, I think it’s an amazing opportunity to see the inner workings of the industry not only visually but also by leaning from others around me.
Why do you think TikTok & NEWGEN are such a great partnership?
I think TikTok being so accessible to so many people all over the world allows a bigger audience to connect with great, emerging talent, including all the NEWGEN designers. The younger crowd on TikTok will love having access to fashion at their fingers tips, and the NEWGEN designers will be able to build a global base as millions of people get involved with London Fashion Week on the platform.
Why is TikTok right for fashion content?
The way which TikTok works makes it super easy to go viral or be noticed. Your content can reach so many different people, and it is really easy to build your own knowledge of the fashion industry. Creators such as @everythingdesigner and @fashionboy have definitely been go to accounts for me when it comes to learning about what is currently going on in the industry and generally just staying up to date.
What do you love most about TikTok?
How easy it is to find your crowd. I’ve met so many lovely people through TikTok and made many friends. We connected on the app solely because we enjoy or make similar content. No matter what you’re into it’s so easy to find people who will also be seeking the type of content you create. Making videos is really easy and fun - a lot of the time I will just prop my phone up on the floor, record a quick 15 second video of my outfit that day, post it and I will be getting interactions from my followers straight away. It’s fun and not pressuring to post a “perfect video” every time.
What is your favourite recent challenge or trend on TikTok?
My favourite trend will have to be the one where creators drop their phones and step on them so after the transition they’ve switched outfits. I think the way it’s executed is usually done so perfectly and gets me on the edge of my seat to see the outfits people come up with. I could watch those for hours!
What is your goal on TikTok?
My goal on TikTok is to share outfit inspo and a little bit of my life with as many people as possible. I can also grow and learn from my followers on TikTok too so I look forward to interacting with a growing base over time. This is especially easy because answering comments is so quick and many of my followers always give me feedback on the video or often leave suggestions so it’s never a one way street. Overall, TikTok has definitely opened doors and facilitated the connections between me and some of my favourite brands.
What else or who else is on your TikTok For You feed?!
My feed is full of amazing creators to give you a few of my favourites I love are :
What is your favourite TikTok you have made to date and why?
I would have to say my TikTok video in collaboration with Burberry. Firstly, because it was an honor to be able to work with such an amazing grand. Secondly, the outfits were constituted by some amazing Burberry monogram pieces . But also I believe it’s the video that took me the longest to make. So when you really put 110% of yourself into making a video and you love the finished product nothing could make you happier.
New to TikTok and want to check out Daniela's content? Find out more and simply download the app for free via the Apple App Store, Google Play or Amazon. For the latest NEWGEN updates, check out the Fashion Hub here.