TikTok
From creators such as @james_stew championing sustainable living to @mikaelaloach advocating for environmental protection, TikTok brings together communities in the UK and around the world, empowering them to raise sustainability awareness and inspire action.
This Earth Day, we join hands with our global community as we discover, share and learn on TikTok how we can continue to "Invest In Our Planet" and make a difference.
Harnessing creativity for sustainability awareness and advocacy
On TikTok, our community is passionate about making a difference and having a positive impact on our world. Harnessing the power of creativity, they share content and initiatives promoting environmentalism and climate activism, along with the many ways everyone can get involved.
Some popular environmental themes that have inspired the TikTok community over the past year include:
Nature conservation
Popular hashtags such as #nature, #ocean and #climateaction have garnered 44 billion, 17 billion, and over 1 billion views respectively in the past year, showing our community loves creating content that celebrates, protects and restores nature through innovative solutions. #Beachclean and #riverclean have been trending on the platform, as our community showcases their efforts in making their local area a safer place and improving the ecosystem. Creators have also been shining a light on the importance of protecting nature. @mikaelaloach is a climate justice activist and co-host of The Yikes Podcast, who has been sharing content around how we can make the climate movement more inclusive, and the release of her first book - It's Not That Radical: Climate Action to Transform Our World - on how we can all take action against climate change.
Sustainable living and responsible consumption
#Vegan (12 billion views), #thrifting (4 billion+ views), #sustainablity (3 billion+ views) are the most popular hashtags loved by the TikTok community in the past year. From creators showcasing creative skills and DIY tutorials upcycling home furniture, to communities advocating for natural and self-sufficient lifestyles, our community is looking to incorporate sustainability in all facets of their lives.@james_stew has been sharing the most innovative and quirky sustainable solutions being trialled - everything from moon dust to plant based air conditioning.@spicymoustache is the creator to follow for all your cooking, gardening and foraging needs - we're particularly loving his Zero Waste series!@joesgarden shares all the tips and tricks for growing your own veg, as well as handy upcycling hacks to make your gardening more sustainable. @octaviahill is all about guerilla gardening, sharing the best advice on how to get green fingered, regardless of your ability in the garden. @positivelygreenliving has been sharing how to live your best green lifestyle, from cutting down on food waste to how to help the bees.
Advancing our commitment to climate literacy
Trust and authenticity fuel the creativity of TikTok — and we believe we have an important role to play in empowering informed climate discussions on our platform. This week, we are introducing several initiatives that will help reduce harmful climate change misinformation while elevating authoritative information year-round.
On April 21, we will begin to ramp up enforcement of a new climate change misinformation policy which removes climate change misinformation that undermines well-established scientific consensus, such as content denying the existence of climate change or the factors that contribute to it. As we do for all misinformation policies, we will work with independent fact-checking partners when applying this policy to help assess the accuracy of content. To further build our community's resilience to misinformation, we are also introducing a new search feature that directs people who seek out climate change-related content towards authoritative information. We worked with the UN when sourcing this authoritative information.
Take action with creators and organisations
Check out the Earth Day 2023 content hub to find out more about incredible creators and organisations dedicated to raising sustainability awareness and bringing in innovative actions.
Ahead of Earth Day taking place, the Met Office and Earthtopia will be going LIVE on Friday with a climate change focused discussion, providing facts and figures about climate change, alongside tips and advice on how to become more sustainable.
Throughout the month, we invite and encourage our community to take small actions from daily life and be part of the change using hashtags #EarthDay, #Ecofriendly and #Sustainability.
Join us as our global community continues to raise sustainability awareness with all the ways we can all help make this planet an even better place.
New to TikTok and want to explore how our community is celebrating #EarthDay? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
