TikTokEveryone at TikTok would like to congratulate RAYE for taking home a record smashing 6 awards at The BRITs! 👏
RAYE was nominated for an unprecedented 7 awards, picking up Best New Artist, Artist of the Year, Song of the Year and Album of the Year for her debut album 'My 21st Century Blues'. She was also awarded the prestigious Songwriter of the Year Award ahead of the main event - the first woman ever to win this accolade.
RAYE's rise in the music industry has been inspiring and the TikTok community has been rallying behind the independent artist every step of the way ❤
James Lightfoot, Global Music Partnerships at TikTok said: "RAYE is a special artist and we have loved watching her journey to the BRITs. From teasing her first release as an independent artist to watching her top the charts with Escapism, now taking home an unprecedented 6 BRITs this weekend, RAYE deserves every last bit of success. Driving the charts, smashing records and inspiring young and emerging artists everywhere, RAYE's achievements are nothing short of remarkable. A huge well done from everyone at TikTok!"
RAYE's journey on TikTok
As a newly independent artist at the start of last year, everything changed for RAYE when she broke through with her mega-hit 'Escapism', which initially found success after the TikTok community created multiple sped up remixes that collectively amassed over 1.3 million video creations. RAYE leant in, releasing official sped up versions, culminating in her first UK Number One single. RAYE has posted several videos thanking the TikTok community for their support.
With over 811k followers, RAYE continues to use TikTok to build her fanbase, sharing clips of her performances, playing around with fun filters, filming her reaction to the BRIT nominations, and leaning into the community's love of remixes and sped up sounds. Her other hits 'Worth It - Sped Up' (120k video creations) inspired fashion and cooking videos, and 'Ice Cream Man' (539k video creations) was the face of a female empowerment trend which saw women share all the things that make them special.
By the end of the last year, 'Escapism. - Super Sped Up' (612k video creations) by RAYE & 070 Shake became our #10 most popular song by video creations in the UK in 2023.
Congratulations to the incredible RAYE!
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