Every day millions of people come to TikTok to discover something new and share their creativity. This community continues to inspire unique trends and influence popular culture in the UK and beyond. Whether it's the #90s revival, a #pistachio love affair or the surge in #FarmTok, TikTok remains the place where creativity thrives and communities connect.

Today, we're unveiling TikTok Trending Summer 2025 - a look at the trends building momentum on TikTok in the UK and announcing even more features to help people personalise their feeds and find more of the content they love.

From the rise of #BritTok and gardening the unexpected obsession with all things M&S, the aspirational pull of the #Hamptons aesthetic, or the insatiable #Romantasy obsession, here are just a few of the trends to watch in 2025 . . .

BritCore 🇬🇧

BritCore is thriving on TikTok, with 3.3M videos under the #UKTikTok hashtag as communities across the UK come together to celebrate modern Britain. From videos that spotlight British humour to hotly debated conversations such as the way to make the perfect cuppa and beans on toast, quintessentially British life is at the forefront of trending content, and not just in the UK.

British nostalgia is also on the rise this year, as creators share their favourite throwbacks. Think 90's and 00's vibes as creators sharing videos on retro fashion and lifestyle, childhood toys, and discontinued snacks, bringing the magic of childhoods to worldwide audiences.

Cowboys vs Cotswolds 🏞️

As we all give into country-fever with TikTok accounts such as the cheeky @visit.yellowstone account making waves in the US, the TikTok community is no stranger to celebrating the great outdoors, with hashtags #country and #countryside inspiring 8.2M and 1.9M creates respectively. Closer to home, the Great British Countryside is also having a moment, as creators share their hiking recommendations, the idyllic english countryside and ways to enjoy spring in the Cotswolds, taking a moment to embrace the slower, cosier side of life.

Gardening is also blooming on TikTok, with small businesses such as @You.Garden finding new ways of reaching customers through TikTok Shop LIVE shopping, and creators who are blossoming in this space such as Martha Swales (@marfskitchengarden), who shares simple gardening guidance. Her content centres on practical tips for beginners, sustainable gardening practices, and how to make the most out of seasonal veggies, inspiring others to cultivate their own green spaces, no matter the size.

Hamptons Aesthetic 🎀

The Hamptons aesthetic is making waves on TikTok, with #Hamptons racking up over 100K videos, building on the much loved #Cottagecore (2M videos) trend that we continue to see thrive on TikTok. Channeling East Coast American chic, the videos tap into the aesthetic are like stepping into a Nancy Meyers film, inspired by nostalgic icons like Martha Stewart and Ina Garten. A trend that has always been huge in the US is now gaining momentum in the UK, this trend blends home and garden inspiration, stylish hosting tips, seasonal recipes, and effortless summer vibes. It offers a comforting mix of slow living and nostalgic luxury, intersecting with popular fashion looks such as #OldMoney (1.2M videos), #CoastalGrandmother (79.5K videos) and #QuietLuxury (76.7K videos).

The Taste Takeover 💚

M&S is having a major moment on TikTok, with #MarksandSpencer topping 82K posts and #PercyPig garnering over 20K. From viral sellout treats like giant custard cream eggs and pistachio cream to exciting new launches, fans are recreating favourites at home and sharing haul videos. Beyond food, M&S is also sparking fashion trends, with try-on hauls and ‘come shopping with me’ videos questioning, ‘has M&S got cool, or am I just in my 30's?’ Meanwhile, green foods are the flavour of the summer. Pistachio, matcha, and pickles continue to see huge growth on TikTok and are inspiring everything from recipes to nail art and home decor. With pistachio chocolate bars, matcha nails trending, and pickle juice dirty martinis making waves, this green-themed craze shows no signs of slowing down.

K-Dramas & Comebacks 📺

In film and TV, British crime dramas are booming, fueled by hits like #Adolescence, which has seen 76K videos created with the hashtag. Creators are sharing BTS insights into how viral scenes are shot, recommendations with “if you like this, try that” formats, driving #CrimeDrama content up this year. Meanwhile, K-dramas continue their global rise, with shows like All of Us Are Dead and Alice in Borderland gaining huge followings, linked closely to the ongoing K-pop wave. Nostalgia also reigns supreme in entertainment, as new generations rediscover classics like Sex and the City, Gilmore Girls, and the British favourite Skins, blending comfort and binge-worthy throwbacks across TikTok.

Women in Sport🏅

#WomenInSport (35.4K videos) are gaining incredible momentum on TikTok as personalities like @ilonaMaher and the lionesses take centre stage. Equestrian content is also rapidly growing to become one of the platform’s top sports genres, just behind football and F1. The hashtag #Equestrian has over 6.6M videos, which has grown by 40% this year. Don't own a horse? No problem. The charming trend of hobbyhorsing – where enthusiasts recreate show jumping with toy horses, has also captured the UK’s imagination!

Golf is also experiencing a surge in popularity on TikTok, with #Golf content, blending expert tournament coverage with POV content on the green.

Romantasy Reigns 🐉

#BookTok (56M posts) shows no signs of slowing down in 2025, with romantasy continuing to capture imaginations. Viral series like Fourth Wing and ACOTAR are inspiring a new wave of fan creativity, using AI to visualise characters, locations and entire fantasy courts. Romance still dominates the charts, while fantasy and spicy spin-offs keep engagement high. Also, with major adaptations on the horizon (including Dolly Alderton’s Pride and Prejudice), a classic literary renaissance is on the cards, and creators such as Tom Ayling (@tomwayling), are bringing the world of rare books and manuscripts to life.

Pop Girl Summer 🎶

Finally, it’s officially a Pop Girl Summer. From viral debuts to catalogue revivals, women in pop are taking over TikTok in 2025. Rising stars like Skye Newman (@skyenewman__) and Florence Road (@florence.road) are building major momentum with thousands of creations before official drops, while fan favourites such as Charli XCX (@charlixcx), Rachel Chinouriri (@rachelchinouriri), and Lizzy McAlpine (@lizzymcalpine) are keeping timelines buzzing post-tour.

Genre-blending is key - expect mixes of amapiano, DnB, and R&B from creators like A Little Sound (@alittlesounduk) and Chy Cartier (@chycartier). Meanwhile, TikTok is reigniting love for pop icons past and present, as artists such as Imogen Heap (@imogenheap), Jessie J (@jessiej), and Connie Francis’s 'Pretty Little Baby' track which has had over 20 million video creations, soundtracking the summer with female-led energy.

For You Feed Controls

The For You feed is the heart of the TikTok experience. It's where people go to discover new interests and creators build thriving new communities—like Live the Dash or Hannah Lowther.

Now, we're announcing two features to help people personalise their feeds and find more of their favourite new trends, topics and creators. These add to the many ways people shape their feed every day—from using other For You feed controls like our "not interested" button, to liking, favouriting, and simply enjoying content they love. We're also launching a new educational guide that makes it easier than ever to understand and shape your For You feed.

Customise your feed with Manage Topics

With Manage Topics, people can customise how often content related to over 10 popular topics is recommended in their feed - from Creative Arts to Travel, Nature, and Sports.

These settings won't eliminate any topics entirely, but you can choose to see more of a topic or less making it even easier for communities to discover the creators they love, search for topics they're curious about, or simply watch content they enjoy.

Smart Keyword Filters

We're also rolling out "Smart Keyword Filters" to help people limit content they don't want to see recommended at all. We already provide customisable content recommendation filters, which people have used to filter content containing over 200M keywords from their feeds globally.

To give people more fine-grained ways to shape their experience in the months to come, we'll also be doubling the number of keywords that can be filtered to 200.

Smart Keyword Filters use AI to capture more similar keywords like synonyms, and will continue to get more precise as they learn from how our community uses them.

"The For You feed is why TikTok is a place like no other for people to discover new interests and creators to grow thriving communities. We’re thrilled to expand the tools and resources that empower people to find their favourite creator, shape their ideal For You feed experience and explore safely in a place tailored just for them". — Adam Presser, Head of Operations & Trust & Safety

New to TikTok and want to learn more about TikTok trends? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.