Authors: Elizabeth Kanter, Director, Government Relations and Eric Ebenstein, Director, Public Policy

Communities around the world today mark Holocaust Memorial Day by commemorating the victims of the Holocaust and the liberation of the Nazi concentration and death camp Auschwitz-Birkenau in 1945. The day calls on each of us to reflect on the Holocaust and other genocides, and to educate ourselves to help prevent future atrocities.

Education is one of the most powerful ways to counter hate. So to mark this year's Holocaust Memorial Day, building on the work we did in the United Kingdom last year, we are partnering with the World Jewish Congress (WJC) and UNESCO to provide our global community with easy access to educational resources all year round so they can learn more about the Holocaust, the Jewish community and antisemitism.

Helping our community access authoritative information on the Holocaust

Starting today, if people search for a term related to the Holocaust – such as 'Holocaust victims' or 'Holocaust survivor' – they will see a banner at the top of the search results page that prompts them to visit to learn more. For community members who search for terms related to the Holocaust that violate our Community Guidelines, we'll continue to block search results and additionally display this banner to direct them to the WJC and UNESCO educational resources.

We will also add a permanent public service announcement directing our community to the website to a collection of hashtags. These hashtags are currently widely used by our community to share educational content related to the Holocaust and Jewish people, including #HolocaustSurvivor and #HolocaustRemembrance.

In the coming months we will introduce a permanent banner at the bottom of videos discussing the Holocaust which redirects people to The banner will be displayed when a community member posts a video with hashtags related to the Holocaust in the video description. This will give our community another easy access point for authoritative information, for example in the event that they come across Holocaust-related content on their For You feed.

“The World Jewish Congress is proud to partner with UNESCO and TikTok in making factual and reliable information about the Holocaust available to the TikTok community. TikTok allows us to reach a new audience, some of whom may be uninformed about the horrors of the Holocaust and therefore be potentially susceptible to misinformation. We welcome the platform taking responsibility and leveraging its reach to stop the spread of antisemitism and Holocaust denial.”

Ronald S. Lauder, President, World Jewish Congress

“Denying, distorting or trivializing the true facts of the Holocaust is a pernicious form of contemporary antisemitism. We welcome TikTok’s commitment to act with UNESCO and the WJC. All online platforms must take responsibility for the spread of hate speech by promoting reliable sources of information.”

Audrey Azoulay, Director-General, UNESCO

Inviting our community to commemorate Holocaust Memorial Day

In addition to these community resources, we have worked together with the Community Security Trust (CST), Antisemtism Policy Trust (APT) and Holocaust Educational Trust (HET) to produce informative content about the Holocaust. Working with partners like these is an important way for us to continue to engage with our community on a topic as important as Holocaust remembrance.

"As technology changes and grows, so must our resolve to educate about the Holocaust wherever we can. Holocaust survivor Lily Ebert BEM has proved its importance with her 1.5 million followers on TikTok. I am delighted that through our work with TikTok, millions will be marking Holocaust Memorial Day and hearing from a Holocaust survivor. Learning about the Holocaust is a journey and it can certainly begin here"

Karen Pollock CBE, Chief Executive, Holocaust Educational Trust

Countering antisemitism on TikTok

Hateful behaviour of any kind is incompatible with our values and the inclusive environment we are building at TikTok. We condemn antisemitism in all its forms and deploy a combination of technologies and moderation teams to remove antisemitic content and accounts from our platform, including Holocaust denial or any other form of hate speech directed at the Jewish community.

We're proud to be taking these steps as we work to deliver on the commitments we made last year at the Malmö International Forum on Holocaust Remembrance and Combating Antisemitism, where we pledged to put our full strength behind keeping TikTok a place that is free of hate, and to harness the power of our platform to educate our community.