TikTok Shop to host exclusive pre-sale of Benefit Cosmetics' hotly anticipated new Pore Care range

The TikTok Shop UK community will be given early access to Benefit's new Pore Care range before its nationwide launch

TikTok is excited to announce that Benefit Cosmetics (@benefituk) will be giving the TikTok community exclusive early access to its brand new Pore Care line, an extension of its bestselling primer, the PORE fessional Pore Primer, the UK’s No. 1 Prestige Primer. With a waitlist of over 9.2K subscribers, the highly awaited range will be made available to the TikTok community before it launches with any other retailer, including Benefit's own website.

As the home of #skintok (9.5B views), #beautyhacks (24.8B views) and #pores (3B views), and with beauty brands of all sizes having great success on the platform, TikTok is the perfect place for Benefit to pre-launch its six-piece Pore Care line. On 24th February, beauty lovers will be able to tune into LIVEs on the @benefituk channel to hear directly from skincare experts and creators who will give advice on how to manage pore care and how to use the range, before buying it directly through the platform.

Patrick Nommensen, TikTok Shop Senior Director of eCommerce said: "We know how much our community loves to learn about the latest skincare products and hacks, so we're excited to be able to give them exclusive early access to this sought after new range from Benefit Cosmetics. By using TikTok's LIVE function, beauty lovers can hear directly from the experts on how to use Benefit's new Pore Care range before buying it using our seamless checkout experience on TikTok Shop. We're delighted to be making it even easier for beauty lovers to discover, explore and buy the latest products, all without ever having to leave the TikTok platform."

Lou Bennett, Marketing Director UK & IRE, Benefit Cosmetics commented: "The launch of Pore Care at Benefit Cosmetics is hugely exciting, and we're pleased to be able to give beauty lovers pre-sale access via TikTok Shop. As the UK’s No 1 Prestige Primer brand, customers have been trusting us with their pores for over a decade. Pore Care is our response to exactly what our customers need, and deserve, and our innovation team have been working on this innovative, highly effective, problem-solving solution line for many years. Trust that in true Benefit style, these incredible highly efficacious instant beauty solutions will be rooted in a problem solving, fun, feel good experience, and doesn’t everyone need and deserve that!’’