The go-to short form video platform shares the most memorable and viral moments of the year from around the globe
Los Angeles, Dec. 17, 2018 – TikTok, the leading global destination for short-form mobile video, celebrates creators and a year of rapid growth today with the release of the outstanding and most creative top videos of 2018 from creators around the globe. Premiering today via tiktok.com/rewind/, TikTok debuts the top outrageous, buzzworthy and epic short-form videos from 15 different categories, including Most Droolworthy Food Videos, Cutest Animals, Hottest Dance Moves, Top Travel Destinations, and more.
The varied categories speak to the diversity of content available on TikTok, where everyone is invited to be a creator and to share what is most meaningful to them. Featured on the Year In Rewind page is a teaser for TikTok’s ultimate 2018 recap, a compilation video highlighting the most viral content and top creators. The video will appear exclusively on the @tiktok profile on the platform. This year, users from all over the world flocked to TikTok to take advantage of the platform’s easy-to-use tools, including celebrities interested in sharing snippets of their lives with fans.
While anyone regardless of fame can grow their community on TikTok, there is a diverse list of stars who have gained a massive following on the platform from all over the world, including American social media personality Baby Ariel, who tops the list with almost 30 million followers on TikTok, Japanese singer Kyary Pamyu Pamyu, Thai actress Supatsara Thanachat, K-pop chart-toppers WINNER and BLACKPINK, and Puerto Rican rapper Daddy Yankee. With the ability to engage with a global audience, TikTok has attracted a variety of creators who are using the platform as a launchpad to connect with others. Social media maven Holly H, content producer Gil Croes, choreographer Awez Darbar, and K-Pop dancer Sona are among the creators who have attracted attention this year.
Many of the viral videos of 2018 come from TikTok challenges, which allow fans from all over the world to participate in local conversations in their communities. Among the most popular challenges include the #raindropchallenge which allowed users to control the rain with a new filter, debuting in users’ videos all over the world.To further recap the year, creators will see an updated platform on Tuesday when TikTok launches a personalized feature which shows individual users their most memorable moments of the year, providing a look back on how they’ve engaged with their community, pursued their passions, and let their creativity shine throughout 2018.
“In 2018, TikTok reached some incredible milestones, including becoming one of Google Play’s best apps of the year, and the number one downloaded app in the U.S. on both the Apple and Android App Stores in October,” said Stefan Heinrich, Head of Global Marketing at TikTok. “We are proud to close 2018 by highlighting the wide range of creative people in our community, who have helped make TikTok what it is - a home for creativity and self-expression.”
Fans can check out the complete list of TikTok’s Year in Rewind categories at tiktok.com/rewind/ including:
Cutest Animal Videos
Most Extreme Stunts
Top Twin Duos
Hottest Dance Moves of the Year
Most Insane Beauty Trends & Makeovers
Most Wanderlust Worthy
Top Music Hits
Top Challenges Global
Most Popular Celebrities
Most Popular Creators
Creators on the Rise
TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com.
TikTok USA / Leah Linder, firstname.lastname@example.org