As part of our ongoing efforts to support creators on TikTok, we're excited to announce new programs to provide creators with a variety of options to express themselves, share their stories and fully embrace their creativity while getting rewarded.

Today, we hosted our largest US creator summit in Los Angeles, "For Creators: Future Formats Summit," to help creators navigate all of our monetization tools, share best practices for content strategy on new formats including longer videos, highlight new trends, hear from other creators, and debunk myths, ultimately supporting their success on TikTok. To further support creators at every stage of their TikTok journey, we introduced the new Creator Academy where creators can continue learning about TikTok's various offerings to unlock their full potential.

"Our future will be driven by the extraordinary contributions of creators who inspire and entertain, bring us together across generations and geographies, make us laugh and move us to tears... Nothing is more important to me than championing and advocating for our creator community [and] as we move forward, we remain focused on ensuring TikTok is a place anyone can pursue their personal passion. We will continue to unlock new opportunities for creators to maximize their experience while continuing to earn their trust as an industry leader in safety and security," writes Adam Presser, Head of Operations and Trust & Safety, TikTok in an open letter to the TikTok creator community.

Enhanced Resources and Increased Support

With such a variety monetization offerings, we recognize creators may not fully understand the analytics and mechanics of each feature. To help creators gain a better understanding of these offerings individually, we'll be upgrading the Creator Portal to the Creator Academy. The new comprehensive education hub will provide creators of all levels with regularly updated resources, courses, articles, videos, and insights, for additional guidance on their TikTok journey. From account health to creation tools, content skills, and monetization features, creators can find answers to their questions here. Currently in testing, the Creator Academy will be available in the coming weeks in 7 different languages, with more to come, which can be accessed in-app via Creator tools and eventually through the Creator Center. 

Introducing New and Upgraded Features

Last year, we released the Creativity Program in beta, which allowed us to gather feedback from our community to further optimize the feature. Since its release, we've seen incredible success with the program, with total creator revenue increasing by over 250% within the last 6 months, and the number of creators making $50,000 each month nearly doubling. We designed the Creativity Program to help creators foster their creativity, generate higher revenue potential and unlock more real-world opportunities and we're excited to share that in the coming weeks, the program will be leaving beta with some improvements and a new name: Creator Rewards Program.

The Creator Rewards Program will continue rewarding high-quality, original content over a minute long with an optimized rewards formula focused on 4 key areas: originality, play duration, search value and audience engagement.

In 2022, we started rolling out longer videos on the platform. Since then, our community has embraced this format, with users spending 50% of their time watching longer content on TikTok and viewership of longer videos increasing nearly 40% over the last 6 months. Longer videos have unleashed a wide range of possibilities for our community, providing creators with added flexibility to express themselves and embrace creative freedom without limits.

Expanding Subscription Opportunities

Since introducing LIVE Subscription, we've witnessed the real-world impact it's had on creators, enabling them to utilize the feature's exclusive benefits like Badges, Personalized Emojis, Exclusive Content and Community Communication, to form dynamic relationships with their community while increasing their monthly earnings. We're thrilled to expand this feature as the newly designed Subscription to make it available to non-LIVE creators on TikTok.

Subscription will initially be available to invite-only creators, but in the coming weeks, eligible creators can sign up to access a new way to strengthen their community with added value through exclusive content and benefits, while providing their most engaged communities an opportunity to connect even deeper with their favorite creators.

TikTok is committed to creating a fun and positive environment for all our users. As always, the safety of our community is our top priority. To ensure users and creators are using our platform and community respectfully, all content on TikTok must abide by our Community Guidelines and Terms of Service. For additional details and our list of safety tools, please visit the Creator Portal and stay tuned for the all new Creator Academy in the coming weeks.

We're excited to continue seeing creators find success using our monetization offerings to turn their passions into careers, unlock life-changing opportunities, and drive meaningful impact. We'll continue listening to our community for feedback to help inform our decisions, fueling our innovation to provide better ways for our creators to earn and grow, and build an experience that adds value to creators and viewers alike.