From beauty tutorials to watching your favorite recipes being prepared, learning new gaming tips and everything in between, TikTok LIVE allows creators to inspire, entertain and connect with engaged communities in real-time. And as we continue to connect creators with a global community, we're always exploring new ways to reward creators for their creativity.
Today we're introducing LIVE Subscription, a monthly subscription on TikTok for people to show their appreciation for their favorite LIVE creators. LIVE Subscription will initially be available to invite-only creators this month and will then become available globally over the coming months.
Bringing creators and viewers closer together with LIVE
LIVE Subscription is an extension of our efforts to build diversified creator monetization opportunities that suit a range of creator needs. LIVE Subscription gives creators the opportunity to increase their earnings while continuing to grow their community and also provides engaged communities an opportunity to thank their favorite creators on a regular basis.
At launch, subscriber perks will include:
- Subscriber Badges: Subscribers receive badges that are displayed next to their name on their profile and upgraded over time.
- Custom Emotes: Subscribers get access to exclusive emotes custom-designed by the creators to use during LIVE sessions to bring the community together and make your sessions more spirited.
- Subscriber-Only Chat: When the subscriber-only chat is turned on, creators and their subscribers have exclusive access to one another, enhancing an even more personal connection between creator and viewer.
Keeping our community safe
The safety of our community is our priority, and as with all content on TikTok, content on LIVE must abide by our Community Guidelines. To access the LIVE Subscription feature, creators must be 18 years of age and have a minimum of 1,000 followers. Users must be over 18 to purchase a subscription and to send or receive Coins and Gifts. All users must follow our Community Guidelines and not solicit gifts or offer incentives for gifting. For additional details and our list of LIVE safety tools, please visit our website.
While we're currently exploring LIVE Subscription with invite-only creators, you can find out more about our suite of recognition tools to get rewarded for your creativity, including Creator Next, Branded Content and Creator Marketplace.