By Sean Kim, Head of Product, TikTok US
When it comes to inspiring joy and making positive impact, TikTok's community truly shines. During this time of uncertainty, our community has come together and given back in countless ways, from applauding health care workers to sharing inspirational messages on how to stay safe and happy at home to making original coronavirus songs to spread positive messages.
We've been impressed and heartened by the selfless steps our community has taken to help each other, and now we're excited to be able to give our users another way to make a positive impact. Today, we're officially launching Donation Stickers, a new in-app feature that offers creators a way to help raise funds within their videos and TikTok LIVE streams for the charities and causes they care most about.
Donation Stickers are interactive and can be embedded directly in videos and TikTok LIVE streams, just like other creative effects in TikTok. When a user taps on the Donation Sticker, they will be guided to a pop-up window where they can quickly and easily submit a donation without having to leave the app. Donations are enabled by Tiltify, a charitable fundraising platform, which processes donation transactions securely through their platform.
To kickstart our launch of Donation Stickers, we’ve partnered with organizations whose missions support vulnerable groups that are reflective of some of TikTok's thriving communities yet have been deeply impacted by the health and economic damage caused by the pandemic. And to further support these impacted communities, TikTok will be matching user donations made through the Donation Stickers until May 27. The hashtag #doubleyourimpact will automatically be added to videos and TikTok LIVE streams that use the stickers.
“Tiltify was created to provide a simple but engaging way for charities and content creators to raise funds through popular social platforms. The partnership with TikTok is our first mobile-driven integration and will make it easier than ever for hundreds of millions of TikTok users around the globe to support their favorite charities and causes.” - Michael Wasserman, CEO of Tiltify
We know that the boundless creativity and goodwill of the TikTok community has the power to impact the world and make it a more joyful and safe place. We’re excited to see how our community uses Donation Stickers to do good and inspire others to do the same while we #doubleyourimpact.
Beginning today, users can donate to the following charitable partners:
Protecting the health, safety and security of America and the world.
Celebrating chefs making food culture more delicious. Good food for good.
Fighting senior hunger and isolation by supporting 5,000+ community programs.
MusiCares’ COVID-19 Relief Fund helps people in music impacted by the pandemic.
National PTA helps make every child’s potential a reality.
NRAEF attracts, empowers & advances today’s and tomorrow’s restaurant leaders.
Share Our Strength's No Kid Hungry campaign aims to end childhood hunger.
The Actors Fund supports entertainment professionals nationally.
To add a Donation Sticker:
1. In the editing page, click on ‘[COVID-19]’ Donation sticker
2. Choose an organization
3. Place the sticker on the video
4. Caption and post! (#doubleyourimpact will be automatically added to the caption)