From climate change activists to nature lovers, TikTok has become a home for communities to raise awareness around climate and sustainability, bringing together people driven to make an impact by harnessing the power of creativity.

Throughout Earth Day, we are inviting our community to invest in our planet as we celebrate trends, conversations and LIVE programming led by creators and organizations dedicated to raising awareness around environmental conservation and sustainability.

Sustainability awareness powered by community

Facing the most urgent environmental and ecological challenges, the TikTok community includes a generation that is passionate about making a difference and having a positive impact on our world.

From wildlife protection, waste cleanup, and eco-friendly lifestyles to emerging trending topics like sustainable farming and modern homesteading, we are amazed by the creativity and positive impact driven by our global community. Some popular environmental themes that have inspired the TikTok community over the past year include:

  • Protecting nature and restoring the planet: With #nature as the most popular planet-related hashtag on TikTok which has garnered over 24 billion views globally in the past year, it's no surprise that the TikTok community loves creating content that celebrates the natural world and encourages its preservation.
  • Raising climate awareness: With an active and engaged community of creators committed to raising climate awareness and inspiring action, TikTok has emerged as a go-to destination for conservationists dedicated to the most urgent environment and sustainability issues.
  • Advocating responsible consumption and sustainable living: Eco-creators on TikTok such as @sustainablecherub and @chelsychristina are eager to share their tips and tricks for incorporating sustainability into their daily lives.
@chelsychristina please tell me i’m not the only one who’s been putting this off #earthmonth #sustainability #sustainabilitytip #earthday ♬ Cute - Prod by Rose & Artsounds Chill
  • Reducing waste and pollution: Organizations and creators such as @brennan.kai and are taking their communities along with them to eliminate and reduce waste in daily lives and make low waste living.
@brennan.kai Reply to @spicynuggetsandfries using the brine from your last batch makes this a #zerowaste process ❤️ #fermentation #foodwaste #lowwaste #compost #ferment #ecohome ♬ Young Folks - Shindig Society

Inspiring #EarthDay content

Check out the Discover page to find out more about incredible creators and organizations committed to making sustainability an essential part of their lives, inspiring communities as they continue driving awareness. Also, don't miss Earth Day LIVE at 10am PDT / 1pm EDT on Friday, April 22 on @tiktokforgood (TikTok's global social impact hub) to watch eco-creators @ollie_eats and @missohlaura use 3D printers to produce printed meat while discussing the future of food.

To honor Earth Day, we are celebrating conservation and environmental efforts around the world with hashtags like #Sustainability, #EcoFriendly, and #EarthDay. Join us to observe Earth Day as our global community continues to discover, create and share all the ways we can all help make this world an even better place through sustainability and conservation efforts.