The All England Lawn Tennis Club (AELTC) teamed up with TikTok, the world’s newest destination for short-form video, to create Wimbledon-based content for a new generation of sport and music fans.
The AELTC launched on the TikTok platform on the eve of The Championships under @wimbledon.
Best-performing content to date includes a mash-up of Nick Kyrgios to Dreadlock Holiday, and Mariah Carey’s ‘Through the Rain’ to the clip of the exploding sprinkler.
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Creators on the platform were encouraged to put their own spin on Wimbledon through the hashtag, #JoinTheStory, which allowed one lucky winner a chance to witness the Ladies Single action on Centre Court.
See the winner @refelicity’s video from the final here.
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Follow Wimbledon on TikTok — @wimbledon