Looking for something fun and exciting to do this weekend? We've got you covered... 🙌
Tune in to our first TikTok Music Takeover Weekend and get 'behind the beat' with a star-studded line-up including Ellie Goulding, Anne-Marie and Mr Eazi. Three days where all our in-app activations will be focused solely on giving you behind the scenes access to the UK's hottest artists.
From 24-26 July, we'll be hosting a series of TikTok LIVEs and sharing curated playlists on the Discover and Sounds page with the artists' favourite tracks, latest releases and the songs that have inspired them throughout their careers.
At 6pm each day over the weekend, top TikTok creators, Holly H, Mr Tov and our favourite Love Islander Luke Trotman will go live with Ellie Goulding, Anne-Marie and Mr Eazi, using TikTok LIVE’s Co-Host feature. Each chat will peel back the curtain on the life of a music artist - their most memorable stories from going on tour, their favourite choreography, music production tips and own personal inspirations.
You might be familiar with our TikTok LIVEs after we had the amazing KSI, Lewis Capaldi, Tinie, Ashnikko and Robyn all use the feature in the last few months to engage with fans, discussing their lives during lockdown and raising funds for Help Musicians' COVID-19 relief fund.
Paul Hourican, Head of Music Operations, TikTok UK said: “This weekend is all about putting music centre stage on TikTok, helping our community hear personal stories from their favourite artists, while also giving them access to iconic tracks to inspire new creative outputs on the platform. Music has always been at the heart of TikTok and we can’t wait to see how our community responds to this weekend takeover.”
Behind the Beat line-up:
- Friday 24 July, 6pm: Annie-Marie and Mr Tov
- Saturday 25 July, 6pm: Ellie Goulding and Holly H
- Sunday 26 July, 6pm: MrEazi and Luke Trotman