Time after time, the TikTok community shows up for important causes. Our creators use their creativity and passion to raise awareness for issues they care about - and have fun while doing it!
To take that one step further, this year we're teaming up with Comic Relief to support their iconic Red Nose Day campaign through TikTok LIVE gifting, in what is an exciting UK charity first. Our aim is to make it easier than ever for our community to get behind Red Nose Day, and support the charity's important work.
TikTok will be donating at least £500,000 to Comic Relief through the campaign. This donation will help support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems, and food poverty, here in the UK and around the world.
We're really excited about the opportunity to use TikTok's iconic virtual gifts feature to raise awareness of Comic Relief's Red Nose Day initiative this year.
How to get involved with TikTok LIVE gifting for Comic Relief
TikTok LIVE allows people to send and receive virtual gifts during a LIVE video. It's just one of the fun ways our community comes together and interacts in real-time on the platform. Now, for the first time ever, our community will be able to send LIVE gifts specially created to raise awareness for charity - namely, Red Nose Day!
There will be three brand new limited edition Red Nose gifts to choose from, which includes a static Red Nose, an interactive Red Nose and a Red Nose on-screen animation. The more gifts that are sent during creator livestreams, the more TikTok will donate; with TikTok guaranteeing a minimum donation of £500,000 to Comic Relief.
The campaign will run across TikTok LIVE from Monday 6 March to Sunday 12 March 2023 - so you can get involved in-app here.
Samir Patel, CEO of Comic Relief, said: “We’re delighted to be partnering with TikTok and feel honoured to be the first charity in the country to use their gifting feature in such an exciting way. We know just how important it is to engage, develop and cultivate our digital audiences and we’re so grateful to be given this fantastic opportunity to connect with younger audiences through content that truly resonates. We’re really excited to see how users interact with the first ever TikTok Red Noses.”
James Stafford, General Manager, operations & marketing, TikTok UK & Nordics, said: "TikTok is a place where people use their creativity and passion to show support for important causes and raise awareness on the issues they care about most. It’s great to be working with Comic Relief to take this even further, making it easier than ever for people to get behind Red Nose Day through TikTok LIVE gifting and also have a bit of fun along the way!
“We can’t wait to see the LIVE content our creators and the broader community will create together, and we hope the funds donated will meaningfully support Comic Relief to carry on its life-changing work.”
For more information on how to get involved and keep up to date with Red Nose Day, visit comicrelief.com/rednoseday and follow Comic Relief on TikTok. The sending and receiving of the Red Nose gifts on TikTok are subject to TikTok’s Virtual Items Policies, which can be found here.