TikTok#BookTok is one of our most thriving communities on TikTok. From cozy reads to romance novels, we're constantly amazed by the sheer variety of stories being shared and recommended thanks to #bookrecs and #bookrecommendations. Whether it's showcasing their favourite authors, or our own creators such @benjy_lookbook and @theroyalwardrobe becoming published authors in their own right, TikTok is the place to be to find the book that you simply don't want to put down.
But more than that, #BookTok has been a shining light for the publishing industry. It has become the place for writers and book fans to connect, with authors sharing their stories about their writing experience on #Authortok, and creators such as @bcemercer giving live readings to dedicated audiences. It's been amazing to see this community's passion have a real-world impact - with the World Economic Forum recognising how BookTok's popularity has helped push sales of print books to an all-time high.
That's why we are thrilled to be the partner for the Pageturner category at the British Book Awards this year, celebrating the bestselling books hailing from all genres and formats. All the Pageturner shortlisted books have cut through in a competitive market, delivering everything from a comforting read to pacy thrillers and a love story through the ages, with impressive sales and retail engagement.
The awards are the ultimate celebration of books: authors, illustrators, everyone behind the scenes who bring stories to life, and of course readers!
James Stafford, General manager, operations & Marketing, TikTok UK & Nordics said "We are delighted to support the British Book Awards as the Pageturner category partner. Over the past year and beyond, we have seen the TikTok community come together to discover and celebrate their unapologetic love of books; from romance and sci-fi to fantasy fiction and poetry. The Pageturner nominations are already driving conversations on TikTok, and we hope that through our #BritishBookAwards partnership even more readers will get to discover these brilliant titles."
We're so proud to see BookTok's impact on the books people are loving - with community favourites Colleen Hoover, Bolu Babalola, Adam Silvera and R.F. Kunag appearing on shortlists across the Book Awards categories. TikTok's very own Dr Julie Smith has also been nominated for her debut book Why Has Noone Told Me This Before?. We'll be crossing our fingers for all the nominees at the Awards ceremony on 15th May!
Discover the British Book Awards on TikTok
Here's how you can get involved;
- Explore the #BritishBookAwards hashtag, where nominees will be sharing their experience of being nominated and some sneak peaks from the ceremony
- Follow Pageturner judge @whatBritreads who'll be sharing her experience of judging the category this year
- Follow @theBookseller for all the latest news and updates on the Awards
The Pageturner Shortlist
From romance in Cyprus to unusual family dynamics, we've laughed, cried and been gripped by this year's Pageturner shortlist. So, without further ado, let's meet the authors who have been selected as part of this year's category....
Cath Bramley - The Summer That Changed Us
Orion Fiction, Orion Publishing Group
Dilly Court - Sunday’s Child
HarperFiction, HarperCollins
Colleen Hoover - Verity
Sphere Books, Little, Brown
Bella Mackie - How To Kill Your Family
The Borough Press
Sally Page - The Keeper of Stories
One More Chapter, HarperCollins
Elif Shafak - The Island of Missing Trees
Viking, PRH
New to TikTok and want to explore books nominated in the #britishbookawards? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
