TikTok Shop is launching its Super Brand Day takeover, in partnership with female health and wellness power-house, Free Soul. Running from 22nd to 25th October, the event will offer a series of LIVE marathon shopping events with exclusive discounts along with a TikTok Shop x Free Soul mammoth female work out event, to bring together Free Soul's TikTok community in real life, all in aid of Breast Cancer Awareness Month.

Super Brand Day is an exclusive brand takeover on TikTok Shop, which last month saw L'Oreal hitting over $1M with a 466% uptick on TikTok Shop purchases. For its second appearance in the UK, TikTok Shop is handing over the opportunity to Free Soul, offering exclusive discounts to the strong health and wellness community on TikTok.

Free Soul focuses on the unique nutritional needs of women by working with nutritionists in the UK to formulate products that are specifically targeted towards women. Its products contain the perfect mix of micronutrients, superfoods, and adaptogens to support female wellness, with clinically studied and tested ingredients for maximum efficacy. Free Soul is not only a health & wellness brand, but pride themselves on building a community of women established through engaging with fans on TikTok and in-real life events.

To celebrate this active TikTok community founded on a love of female health and wellness, on 23rd October 5:30pm - 9pm at Waterloo, London, TikTok Shop and Free Soul will be bringing fans together for one of the UK's biggest female work-out events ever in aid of Breast Cancer Awareness month. At the event, attendees can join in on a series of workout classes led by special guests, have the opportunity to meet top TikTok creators and walk away with TikTok Shop x Free Soul goodie bags . You can register for your ticket here or join virtually here.

Free Soul will be hosting a series of LIVE shopping sessions throughout the week which will see prices of its most loved products like viral greens on offer for £19.99, brand new Hydrate Electrolyte blend for £22.99 and 2-for-1 on Apple Cider vinegar gummies for just £9.97 - over 65% off RRP, exclusively on TikTok Shop. There will also be exclusive golden giveaways throughout the LIVE on 23rd October - think wellness essentials and big ticket electricals.


To get the nation moving wherever you are, TikTok users are invited to join in on a #MoveWithFreeSoul content challenge for the chance to win $250 worth of TikTok Shop vouchers. #MoveWithFreeSoul is all about getting your body moving in whatever way you can. Whether it's going on a wellness walk, enjoying a morning flow or running a PB. Share your content with #MoveWithFreeSoul #FreeSoulSuperBrandDay to be in with a chance of winning.

TikTok Spokesperson said: 'TikTok is all about community and finding your tribe, and Free Soul are a brand who have created a collection of fans based on a love for female wellness and health products on TikTok Shop. This Super Brand Day, we are looking forward to bringing this avid community together through a series of online LIVE shopping events as well as in real life, which is a true demonstration of what TikTok Shop is all about - building strong communities built on similar interests and passions.'

Lucy Murray, Brand Director at Free Soul said - "TikTok has supported us, both through their Shop offering and their community building content platform, for over a year now. To be given an opportunity like Super Brand Day as a small but fast-growing start up, positioning us alongside brands like L’Oreal, is a total honour. Creating incredible products and building an authentic community is what we do. For us, Super Brand Day is about more than just shopping, it’s about working alongside a global brand and platform like TikTok to reach and inspire more women on their own personal wellness journey."