Since we launched #LearnOnTikTok in June this year, we've discovered an amazing ecosystem of content that educates, informs and entertains the whole of the TikTok community 👯‍♀️

One of our amazing #LearnOnTikTok partners is the Guinness World Records who have astonished their 10 million followers with unbelievable facts about some of the most iconic record-breaking achievements, earning over 1.5 billion video views already🌟



Sold in more than 100 countries, the Guinness World Records is the global authority on record-breaking feats and has been active on TikTok since 2019. Their channel has shared everything from the science behind the world's most unbelievable records to motivation and inspiration from the extraordinary record-breakers themselves.

Check out the latest tips in the #gwroriginals hashtag series - here are some of our favourites: 


You can also expect educational TikTok LIVEs about how to speak backwards, how to sculpt the tallest Mohican, the most venomous snake and discover the world's most dangerous cheese.

Earlier this year, TikTok star Charli D'Amelio, with 49,637,005 followers as of 20 April 2020, was named by Guinness World Records as the most followed individual on TikTok.  D'Amelio made it to the TikTok top spot after just 10 months having joined the social network in summer 2019. Go Charli 🙌

Dan Thorne, Senior Social Media Manager at Guinness World Records, said: “We’re very excited to be partnered with TikTok for #LearnOnTikTok and to share some inspiration and learning opportunities from our awesome record holders. The Guinness World Records TikTok channel has really developed since we started our account back at the start of 2019 and we’ve discovered that TikTokers really enjoy the surprising skills and terrific talents that we share – we’re hoping that with this educational series we’ll inspire the next generation of record holders to step up, and offer some fascinating facts behind the superlatives.” 

#LearnOnTikTok is our dedicated long-term programme that brings educators, experts, real-world skills creators and non-profits together to build an ecosystem of educational content.

Through #LearnOnTikTok we’re aiming to deliver a wide-ranging experience of learning that is personal, local and specific to the everyday lives of you – our users. Partners already involved in the initiative include @PrincesTrust, @English.Heritage, @MetOffice and @CambridgeUniversity.

New to TikTok and fancy joining in? Just download the app for free via the Apple App Store, Google Play or Amazon and join all the footie fun!