TikTokThe 2023 FIFA Women's World Cup™ is the biggest yet, and the TikTok community is definitely on side! Fans around the world are showing support for their teams and sharing their love of the sport through TikTok, with 1.8 billion views and counting for #fifawwc, and a staggering 3.9 billion views for #WomensFootball.
At TikTok, we're working with FIFA to help immerse fans in the game like never before with a brand new FIFA Women’s World Cup™ Hub. The Hub brings together exciting content from FIFA, via the official @fifawomensworldcup account (which has 2 million followers), alongside the top content from the wider creator community. Whether you're looking for behind-the-scenes moments, pre-match info, post-match analysis or player and coach reactions, there's something for you!
Bringing our global creator community closer to the action
What's more, we're thrilled that alongside FIFA we are bringing creators from 16 countries around the world to the tournament. They'll attend a range of matches, cheer on their favourite teams, and share their experience with the TikTok community.
Make sure you're following our TikTok World Cup creators for the latest from down under, including:
- Lia Lewis (4.5m followers) brings her freestyle world championship pedigree down under. Find her showing off her skills and exploring Australia's most picturesque beaches.
- Kaljit Atwal (45k followers) expresses her creativity through her freestyle football skills and fun edits. She's in Australia this month bringing us action off the pitch with her fun challenges, and has already shared a brilliant behind the scenes look at the action .
- Jess Watkins (197k followers) is a semi-professional football player who shows us unique behind the scenes content and the skills she can offer on the pitch down under.
- Lirian Santos (430k followers) this half Brazilian, half English world class freestyler brings her incredible freestyle skills to the best landmarks in Australia in the second half of August.
Keep up with your favourite team
Our TikTok World Cup creators are travelling around Australia with the England team, making sure to bring you the action no matter what city they (or you!) are in. Our creators will even have VIP pitch side access, to get our community as close as possible to those winning moments.
Players and teams themselves have also been posting on TikTok from the tournament, and getting amazing fan reactions. Some of our UK and Ireland favourites include:
- @england (7.2m followers) - The official England account is sharing exclusive behind the scenes access to the squad. Mary Earps featured in a hilarious video, rating her favourite characters from Harry Potter.
- @barclayswsl (345.7k followers) is the UK’s premier women’s football league and will be shining a spotlight on the best player performances throughout the world cup.
- @maryearps (693k followers) - England goalkeeping legend Mary Earps has been sharing behind the scenes from the team coffee station and her excitement at Aussie wildlife!
- @etoone (347.8k followers) - Ella Toone is making us shiver with her videos of restorative cold showers and showing off just how accurately she and teammates can pass the ball...
Rollo Goldstaub, Head of Sport UKI & Nordics at TikTok, said: "The atmosphere at the Women's World Cup is truly magical, and TikTok creators on the ground are bringing that to fans around the world. From pre-match hype to post-match analysis, and everything in between, the conversation around women's football is taking off on TikTok. We can't wait to see how our global community reacts as we move through to the knock-out stages!"
New to TikTok and want to explore #WomensFootball? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
